The Empire State broadside collection, 1922-1931

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Collection context

Summary

Creator:
Georgia Power Company
Date:
1922-1931
Extent:
1.4 Linear Feet 1 oversized box
Language:
English
Preferred citation:

The Empire State broadside collection, ms2723, Hargrett Rare Book and Manuscript Library, The University of Georgia Libraries.

Background

Scope and content:

This collection consists of 194 broadsides regarding "The Empire State" Advertising campaign of the Georgia Power company. The broadsides advertise and celebrate Georgia's history and current economy. The broadslides include statements of economic or historical facts about Georgia. The format of the broadsides does not vary much from 1921 to 1931, but the slogans change every advertisement on a weekly basis.

Biographical / historical:

One of the state of Georgia's nicknames is the Empire State of the South. This collection hails from an advertising campaign also known as the "Empire State," created by the Georgia Power Company. Georgia Power distributed weekly window cards (poster-sized sign advertisements) using the slogan "It's Great to Be a Georgian" to encourage businesses and people to come, reside, and stay in Georgia as well as foster state pride about Georgia.

Access and use restrictions

Preferred citation:

The Empire State broadside collection, ms2723, Hargrett Rare Book and Manuscript Library, The University of Georgia Libraries.