WSB-TV and WSB Radio Records, Series 1. Sales, 1968-1980

Summary

Creator:
WSB-TV (Television station : Atlanta, Ga.) and WSB (Radio station : Atlanta, Ga.)
Date:
1968-1980
Extent:
70.75 Linear Feet 74 boxes
Language:
English
Preferred citation:

WSB-TV and WSB Radio records, ms2137, Hargrett Rare Book and Manuscript Library, University of Georgia Libraries.

Background

Scope and content:

The sales records include financial information regarding the sale of advertising time during radio and television programs. The sales are primarily for commercial products, but there are a few political campaign spots and non-profit announcements. The television sales files predominately consist of invoices for ad spots, while the radion sales files often include ad scripts and correspondence.

Biographical / historical:

The first broadcast of Atlanta's first radio station, WSB, occurred on March 15, 1922. The call letters, which had been assigned that afternoon by the U.S. secretary of commerce, had formerly been used by a ship's wireless. The station was owned by the Atlanta Journal. On September 29, 1948, the first live commercial television program was broadcast in Georgia. Broadcasting on channel eight from the state's tallest structure at the time, a tower higher than 800 feet, the television arm of WSB Radio and its parent, Cox Broadcasting, began regular service.

For more information, see the article WSB Radio in the New Georgia Encyclopedia.

Arrangement:

The WSB-TV and WSB Radio records are organized into 6 series: sales; programming; press releases and clippings; awards; promotional/public relations; and correspondence and business files.

The sales series is organized into three subseries: radio; television; and correspondence, invoices, and reports.

Access and use restrictions

Preferred citation:

WSB-TV and WSB Radio records, ms2137, Hargrett Rare Book and Manuscript Library, University of Georgia Libraries.