WSB-TV and WSB Radio Records, Series 6. Correspondence and Business Files

Descriptive Summary
Title: WSB-TV and WSB Radio Records, Series 6. Correspondence and Business Files
Creator: WSB (Radio station : Atlanta, Ga.)
Creator: WSB-TV (Television station : Atlanta, Ga.)
Inclusive Dates: 1952-1980
Language(s): English
Extent: 11 Linear Feet 12 boxes
Collection Number: ms2137_6
Repository: Hargrett Library

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Collection Description

Historical Note

The first broadcast of Atlanta's first radio station, WSB, occurred on March 15, 1922. The call letters, which had been assigned that afternoon by the U.S. secretary of commerce, had formerly been used by a ship's wireless. The station was owned by the Atlanta Journal. On September 29, 1948, the first live commercial television program was broadcast in Georgia. Broadcasting on channel eight from the state's tallest structure at the time, a tower higher than 800 feet, the television arm of WSB Radio and its parent, Cox Broadcasting, began regular service.

For more information, see the article " WSB Radio" in the New Georgia Encyclopedia.

Scope and Content

The correspondence and business files include general adminstrative files for WSB-TV and Radio, Cox Broadcasting Corp. (CBC), Clear Channel, and KTVU; departmental meeting minutes; correspondence regarding programming and WSB anniversaries; Elmo Ellis' files including scripts from speeches and broadcasts; and information about the Shining Light Award, a joint award give by Atlanta Gas Light Company and WSB.

Organization and Arrangement

The WSB-TV and WSB Radio records are organized into 6 series: sales; programming; press releases and clippings; awards; promotional/public relations; and correspondence and business files.

The correspondence and business files are organized into four subseries: general; correspondence; Elmo Ellis files; and Shining Light Award.

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Administrative Information

Conditions Governing Access

Though the collection is open for research, the audiovisual recordings do not have reference copies; however, reference copies can be made available upon request. Availability is dependent upon the format and condition of the recordings.

Preferred Citation

WSB-TV and WSB Radio records, ms2137, Hargrett Rare Book and Manuscript Library, The University of Georgia Libraries.

Finding Aid Publication

Finding aid prepared on: 2014.

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Related Materials and Subjects

Subject Terms

Related Collections in this Repository

Related collections in this repository: Ray Moore papers, ms3774; Aubrey Morris papers, ms3766; Carolyn Elizabeth Hussey Mendenhall collection, ms3005; George Foster Peabody Awards records, ms3000

Related collections in other repositories: WSB-TV, Georgia Giant Documentary Files, Richard B. Russell Library; WSB-TV Newsfilm Collection, Walter. J. Brown Media Archive & Peabody Awards; WSB (Radio station : Atlanta, Ga.) collection, Emory University; Elmo Israel Ellis papers, ms616, Emory University.

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Series Descriptions and Folder Listing

 

6.1 General
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1	1	Accounting - Controller, 1974-1977
1	2	Administrative Systems Association Speech, 1973 June
1	3	American Cancer Society - Georgia Division, 1973-1975
1	4	American Cancer Society - Fulton County Executive Board, 1977
1	5	American Cancer Society - Fulton County Unit, 1973-1977
1	6	American Cancer Society - Georgia Cancer Management Network, Inc., 1975
1	7	American Cancer Society - Task Force on Uterine and Breast Cancer, 1972
1	8	ARB Correspondence, 1978-1980
1	9	Atlanta Journalism Review, 1971
1	10-11	Audience Mail, 1978
1	12	Biographical Material - Former Employees, 1965-1970
1	13	Bio Profiles Sales, 1974-1976
1	14	Bio Materials and Profiles (On Present Employees), 1965-1976
1	15	Announcers, 1976-1977
1	16	Bio Info - Personalities, 1973
1	17	Old Personality Profiles, 1964
1	18	Past Profiles, 1967-1975
1	19	Holt Gewinner, 1974, 1977
1	20	RA [Robert Arthur] Holbrook, 1961
1	21	Clifford M. Kirtland, 1976
1	22	Jerry Price, 1977
1	23	J. Leonard Reinsch, 1962-1971
1	24	Updated Bios, 1972-1974
1	25-26	Biographies, 1965-1967, 1981
1	27	BPA [Broadcast Promotion Association] Convention - Houston, 1970 November
1	28	Broadcast Education Association Seminar, 1973 October
1	29	Budget, 1978
1	30-31	Buildings and Grounds (White Columns), 1965-1974
1	32	Capital Expenditures, 1971
1	33	CATV, 1978
1	34	Cox Broadcasting Corporation, 1964-1966
1	35	CBC [Cox Broadcasting Corporation] Broadcast Standards, 1977-1978
1	36	CBC [Cox Broadcasting Corporation] Engineering, 1975-1977
1	37	CBC [Cox Broadcasting Corporation] Financial Correspondence, 1978
1	38-40	CBC [Cox Broadcasting Corporation] Managers' Meeting, 1969 June, 1970 June, 1972 June
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2	1	CBC Managers' Meeting, 1973 December 12
2	2	CBC News Bureau - Washington, 1970-1977
2	3	CBC News Correspondence (Mallary), 1975-1977
2	4	CBC News Directors Meeting, 1967 October
2	5	CBC News Releases, 1964-1975
2	6-7	Program Directors' Meeting, 1972 April, 1973 April
2	8	CBC Program Managers Meeting, 1969
2	9	CBC Promotion Meeting, 1967-1968
2	10	CBC Radio General Sales Managers Meeting, New York, 1973 February 13
2	11	CBC Radio Program Meeting, 1971 October
2	12-14	Radio Sales Meeting, 1967 January, 1971 October, 1972 May
2	15-21	CBC Sales Managers Meeting, 1966-1973
2	22	Cox Research Correspondence, 1978-1979
2	23	CBC Sales Correspondence, 1975-1977
2	24-27	CBC Staff Meeting, 1973
2	28	CBC Station Managers Meeting, 1967-1968
2	29	Station Manager (Smith), 1971-1975
2	30-31	Cox Broadcasting Corporation (Stations), 1964-1968
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3	1-6	CBC Stations, 1969-1975
3	7	CBC TV Managers' Meeting, Atlanta, 1973 June
3	8	CBC TV Program Directors' meeting, 1970 February, 1971 March
3	9	CBS Broadcast Division Managers' Meeting, 1968 June
3	10	Clear Channel: Current and Future Role and Value of the Clear Channel Radio Station, 1976
3	11	Clear Channel: Engineering Feasibility Study and Other Data, undated
3	12	Clear Channel: Economic Impact and Sales Data, 1975-1976
3	13	Clear Channel: Format and Hours of Operation, 1976
3	14	Clear Channel: Emphasis on News and Public Affairs, 1974
3	15	Clear Channel: Special Interest Programming and Weather and Disaster Information, 1975-1976
3	16	Clear Channel: Statement by Elmo Ellis of WSB Programming - Philosophy with Higher Power, undated
3	17	Clear Channel Information, 1973-1974
3	18	Cox/GE Merger, 1978-1980
3	19	Engineering Matters and Equipment, 1973-1975
3	20-21	FCC Ascertainment, 1975-1978
3	22	FCC Atlanta Community, 1975
3	23	FCC Dahlonega/Lumpkin County Community, 1975
3	24	FCC Gainesville Community, 1975
3	25-26	FCC - Equal Employment Practices, 1969-1972
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4	1-3	FCC - Equal Employment Practices, 1973-1975
4	4	FCC - GE Transfer Ascertainment (DEH), 1979
4	5	FCC Hearing - Washington, DC - Cross Ownership, 1974 July 24
4	6-7	Fourth of July Parade, 1977-1978
4	8	General Matters, 1970-1973
4	9	Heald - Weekly Department Heads Minutes, 1975-1977
4	10	Highlights Program Study, 1972 October
4	11	Historical Information, 1952-1953, 1970
4	12	History, undated
4	13-18	Human Relations Committee, 1968-1974
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5	1	International Radio and TV Society, Inc (Dinner Honoring Mr. Reinsch), 1973 March 15
5	2	KFI Correspondence, 1973
5	3	KTVU Children's Survey, 1971 September
5	4	KTVU Oakland Community Problem Survey, 1970
5	5	KTVU Correspondence, 1970-1971
5	6-7	KTVU - Television Analysis, 1970-1973
5	8	KTVU Television Correspondence, 1972-1973
5	9-10	Legal, 1970-1976
5	11	Lists of Employees, 1946-1973
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1		List of employees from 1930s-1967
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5	12	McDonald and Little, 1971-1977
5	13	Memos from Elmo Ellis, 1976
5	14	Memos about Elmo Ellis, 1974
5	15	Memos from Jack Lenz, 1976
		George Fischer - "Matson" audio, possibly related to Kannenberg v. Richardson (1/4" open reel audio)
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5	16	George Fischer - Kannenberg v. Richardson legal memo, 1975 November 6
5	17	George Fischer - Miscellaneous Memos, 1976
5	18	Operational Memos, 1976
5	19-24	Memos, 1970-1975
5	25-26	Minutes - Department Heads, 1968-1969, 1972-1974
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6	1	Minutes - Department Heads meetings, 1969-1975
6	2	Mutual Network, 1976
6	3	NAB [National Association of Broadcasters] Research Workshop Presentation, Chicago, 1972 April
6	4	Independent Television Presentation - NAB [National Association of Broadcasters] Convention, 1973 March
6	5	National Association of Broadcasters, 1975-1976
6	6	NBC, 1975-1976
6	7	NBC Rate Increase, 1978 August 24
6	8-9	NBC Rate Information, 1967-1980
6	10	Mike Kievman, 1969-1970
6	11	Nielsen Correspondence, 1968-1970
6	12	Public Service Weekly Reports, 1978-1979
6	13-14	Promotion Department, 1977-1978
6	15	Promotion Department - News Releases, 1978
6	16	Public Relations Reports, 1977-1978
6	17	Department Head Meeting, 1974
6	18	Sales Projections, 1977-1978
6	19	Service Pin Ceremony, 1967
6	20	Sister Stations, 1963-1964
6	21	Staff Meeting Minutes, 1975
6	22	Stanford Court Hotel - San Francisco "Changes in Business That Will Affect Advertising in the 70's", 1972 May 9
6	23-24	TvB - Television Bureau of Advertising, 1973-1978
6	25	Truscon Tower, 1974
6	26	Vacation and Holiday Policies - WSB Radio, 1970
6	27	WSB Philosophy, 1973
6	28	WSB Radio RAB Presentation, 1970

 

6.2 Correspondence
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7	1-2	Mr. Tom Dykes Correspondence, 1974-1975
7	3-5	Elmo Ellis Correspondence, 1974-1975
7	6	Aubrey Morris Column, 1975
7	7-9	Aubrey Morris Correspondence, 1976, 1979, 1982
7	10	Aubrey Morris Memos, 1975
7	11-12	Aubrey Morris Thank You Letters, 1977-1978, 1982
		Aubrey Morris - E. A. Ware Elementary School 5th graders audio from S. Heller, 1976 February 5 (Audiocassette)
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7	13	Richard Payne Correspondence, 1974-1975
7	14	Roger Whitaker, 1975
7	15	Rebuilding Fellowship Fund, 1977-1978
7	16-17	Summer Fellowship, 1976
7	18	Mailed to Christal Company, 1975
7	19	Publicize Letters, 1974
7	20	Competition Ads, 1975
7	21-23	Anniversary, 1972
7	24	WSB Birthday, 1972
7	25	WSB Birthday Greetings from Other Stations, 1972
7	26	WSB Birthday - Special Guest Announcers
7	27	Community Coalition on Broadcasting, 1974
7	28	Contests, Promotions, etc., 1969-1974
7	29	FCC, 1972
7	30	"Welcome South, Brother" History Book, 1970-1974
7	31	History Book Mailing List, 1973
7	32	WSB History Book Requests, 1974
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8	1-3	WSB History Book Thank You Letters, 1971-1974
8	4	Human Relations, 1972-1976
8	5-6	Mail Count, 1975-1976
8	7	Seat Belt Campaign, 1972-1973
8	8	Special Days, 1971
8	9	Tornado Coverage, 1975
8	10-13	WSB Correspondence, 1970-1973, 1977
8	14-16	Letters, 1972-1973
8	17	Memos - Mr. Ellis, Mr. Fischer, and Mr. Payne, 1972-1973
8	18-19	Memos, 1974-1975
8	20-22	Thank You Letters to WSB, 1973-1975
8	31	Memoranda - Bob Thomas, 1968-1978
8	32	Correspondence - Bob Thomas, 1976

 

6.3 Elmo Ellis Files
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8	23	Banks and Banking: Advertising, Publicity, and Public Relations, 1959-1966
8	24	Bryan Ellis, 1927-1928
8	25-26	Scripts, undated
8	27-28	Elmo Ellis Personal File, 1953-1966
8	29	Personnel - Job Analysis, 1958-1963
8	30	Radio, TV, and the Presidential Campaign, 1964
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9	1	Broadcasting Speeches, 1963
9	2	"The Joys of Reading" Speech, 1963-1964
9	3	Radio News Speech, 1964
9	4	"Selling by Television", undated
9	5	Viet-Nam, 1965
9	6	You Gotta Communicate, 1965
9	7-20	Speeches, 1948-1966
9	21	Speech Material, 1962
9	22	Gaither's Speeches, 1963
9	23-24	Publicity and Public Relations, 1956-1961
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10	1	AFTRA [American Federation of Television and Radio Artists] Proposed Minimum Basic Agreement, 1965-1967
10	2	Careers in Radio TV and Journalism, 1958-1963
10	3	Democratic National Convention, 1964
10	4	Sydney J. Harris, undated
10	5	Viewpoints, 1963-1965
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11	1	Broadway Digest, 1951-1952

 

6.4 Shining Light Award

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11

2

Shining Light Master File, 1971-1973

11

3

Shining Light Information, 1963-1981

11

4

Shining Light Presentation, 1965

11

5

Shining Light Pics, 1974

11

6-36

Shining Light Award , 1963-1980

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12

1-6

Shining Light Award, 1981-1983

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har-ms2137_0011

Shining Light Awards Ceremony (1 of 2), 1976 June 8 (1/4" open reel audio)

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har-ms2137_0012

Shining Light Awards Ceremony (2 of 2), 1976 June 8 (1/4" open reel audio)