WSB-TV and WSB Radio Records, Series 5. Promotional/Public Relations

Descriptive Summary
Title: WSB-TV and WSB Radio Records, Series 5. Promotional/Public Relations
Creator: WSB-TV (Television station : Atlanta, Ga.)
Creator: WSB (Radio station : Atlanta, Ga.)
Inclusive Dates: 1962-1982
Language(s): English
Extent: 22.75 Linear Feet 23 boxes
Collection Number: ms2137_5
Repository: Hargrett Library

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Collection Description

Historical Note

The first broadcast of Atlanta's first radio station, WSB, occurred on March 15, 1922. The call letters, which had been assigned that afternoon by the U.S. secretary of commerce, had formerly been used by a ship's wireless. The station was owned by the Atlanta Journal. On September 29, 1948, the first live commercial television program was broadcast in Georgia. Broadcasting on channel eight from the state's tallest structure at the time, a tower higher than 800 feet, the television arm of WSB Radio and its parent, Cox Broadcasting, began regular service.

For more information, see the article "WSB Radio" in the New Georgia Encyclopedia.

Scope and Content

The promotional/public relations series consists of the general files of the promotions department including advertisements, tear sheets, marketing files, meeting minutes, and correspondence and memoranda. Material related to Arbitron, Pulse, and Nielson ratings and surveys and analysis of programming is also located in this series. The contest files include ad copy for a wide variety of contests, entries, and occassionally photographs of the winners. In 1969, WSB developed the Community Interest Forum, which addressed broader community concerns and these files include meeting minutes, correspondence, and reports.

Organization and Arrangement

The WSB-TV and WSB Radio records are organized into 6 series: sales; programming; press releases and clippings; awards; promotional/public relations; and correspondence and business files.

The promotional/public relations files are organized into 4 subseries: Promotions Department files; Community Interest Forum; surveys/ratings; and contests.

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Administrative Information

Conditions Governing Access

Though the collection is open for research, the audiovisual recordings do not have reference copies; however, reference copies can be made available upon request. Availability is dependent upon the format and condition of the recordings.

Preferred Citation

WSB-TV and WSB Radio records, ms2137, Hargrett Rare Book and Manuscript Library, The University of Georgia Libraries.

Finding Aid Publication

Finding aid prepared on: 2014.

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Related Materials and Subjects

Subject Terms

Related Collections in this Repository

Related collections in this repository: Ray Moore papers, ms3774; Aubrey Morris papers, ms3766; Carolyn Elizabeth Hussey Mendenhall collection, ms3005; George Foster Peabody Awards records, ms3000

Related collections in other repositories: WSB-TV, Georgia Giant Documentary Files, Richard B. Russell Library; WSB-TV Newsfilm Collection, Walter. J. Brown Media Archive & Peabody Awards; WSB (Radio station : Atlanta, Ga.) collection, Emory University; Elmo Israel Ellis papers, ms616, Emory University.

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Series Descriptions and Folder Listing

 

5.1 Promotions Department Files
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1	1	Ad Club, 1974
1	2	Atlanta Ad Club 2, 1977-1978
1	3	The Adcraft Ad, 1978
1	4	The Adcrafter, 1977
1	5	Ad Ideas-AM, 1973-1974
1	6	Ad-lanta, 1968
1	7	Ad Proofs, circa 1965
1	8	Ad Reprint, circa 1965
1	9	Ads During Rating Period, 1978, 1981
1	10	Advertising to Get Approved, Discuss, etc., 1972-1973
1	11	TV, 1974
1	12-14	Advertisements, 1960s-1970s
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1		Advertisements
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1	15	Source Material, 1975
1	16	ANI, 1972-1974
1	17	Adopt a Family, 1973
1	18	Aero Service, Inc., 1979
1	19	Afro-American History Special, 1972 September
1	20	Agency Billing, 1971
1	21	AIB Public Speaking Contest, 1973-1974
1	22	All About Drugs, 1970
1	23	AM Coverage Map, 1973
1	24	AM Mail Coverage Maps, 1975
1	25	AM Promotion, 1973-1974
1	26	WSB AM Ads, 1977
1	27	American Oil Soccer Santa, 1972
1	28	American Women in Radio and TV, circa 1980
1	29-32	Associated Press Awards, 1959-1960, 1962, 1967
1	33-36	ARB [American Research Bureau]/Arbitron, 1972-1973, 1975-1976
1	37	ARB [American Research Bureau] Broadcasts, 1974-1975
1	38	Artwork, 1968
1	39	Audience Ads, 1967-1971
1	40	Auto Dealer Promotion, 1963 May
1	41	Automobiles (Used in National Ad), circa 1965
1	42	Automobile Show-Detroit (Winners at Atlanta Airport), 1962
1	43	Automobile Show-Detroit, 1962 October 31
1	44	24th Annual Atlanta Advertising Institute, 1973
1	45	"Atlanta Calling America", 1974 April
1	46	Atlanta Classic, 1972
1	47	Atlanta Flames, 1977
1	48	Atlanta Magazine, 1974-1978
1	49	Atlanta Postal Academy, 1972 May
1	50	Atlanta Profile, 1970
1	51	Atlanta Program Schedule, 1977
1	52	Atlanta University Internship, 1974
1	53-58	Atlanta University Scholarship, 1976-1979, 1981
1	59	Atlanta's Alert on Crime, 1971 March
1	60	Aubrey Award Mizrachi Women, 1970
1	61	Audience Advertising and Promotion Report, 1970
1	62	Awards Sent by Station, 1981
1	63	Awards Wall-Used in Ads, 1966
1	64	AWRT, 1975 January 24
1	65	B-Hive, 1969
1	66	Back to the Bible, 1966-1971
1	67	Bagwell 50th Anniversary, 1972 December 8
1	68	Bruce Bartley and Gloria Loving, 1968
1	69	Basketball Pictures-University of Georgia, 1962-1963
1	70	Beam International, 1976
1	71	US Bicentennial, 1976
1	72-73	Bicycle Morning, 1980-1981
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2	1	Bicycle Morning, 1979-1981
2	2	Birthday Proclamations, 1972
2	3	Black Almanac, 1972
2	4-5	BMI [Broadcast Music, Inc.], 1974, 1976
2	6	Boat Show, 1971 February 5-14
2	7	BPA [Broadcasters Promotion Association], 1973
2	8	Banner Night, 1966
2	9	Braves Booster Luncheon, 1966
2	10	Braves Opening Night: Milo Hamilton and Dignitaries, 1966
2	11	Braves Opening Night: Milo Hamilton, Frank Stietler, Mayor Ivan Allen, 1966
2	12	Braves Opening Night: Governor Sanders and Milo Hamilton, 1966
2	13	Braves, 1972
2	14	Broadcasting Ad, 1979
2	15	Adards: Broadcast Pioneer Mike Award, 1962
2	16	Buckhead Atlanta Ad , 1978
2	17-24	Budget, 1969-1973, 1975, 1978-1980
2	25-26	Budget Proposal, 1971, 1974
2	27	Monthly Breakdown-Budget, 1971
2	28	Budget Breakout, 1972
2	29	Bus Signs, circa 1970
2	30-31	Calendars, 1964-1974
2	32	Camp-O-Rama, 1963 April 6-7
2	33	Car Tags, 1973 June
2	34	CBS Spot Presentation, 1971 March 25
2	35-36	Christmas Cards, 1965, 1968-1969, 1980
2	37	Cobb County Youth Museum Tape
2	38	Community Activities, 1976
2	39	Community Coalition on Broadcasting, 1974-1976
2	40	Community Luncheon/Forums Master File, 1971
2	41	Cold Turkey Drug Abuse Program, 1970
2	42-44	Coverage Map WSB, 1972, 1976-1977
2	45	Coverage Map: Night 50% 0.5 MV/M Contour, 1967-1970
2	46	Coverage Map/Printing, 1965-1967
2	47	Cox Corp Ads, 1975-1980
2	48-49	Creative Loafing, 1975
2	50	Crime Victims Project, 1977-1978
2	51	Display (and Robert K. Price Co.), 1965-1970
2	52	Documentaries, 1974
2	53	Dogwood Parade, 1976
2	54	Downtown Atlanta Blackout: Aubry Reading Newspaper, 1978
2	55	Easter at Lenox, 1972
2	56	Easter Bunny, 1972
2	57	Educational Project, 1976-1977
2	58	Electronic Newspaper, 1977-1978
2	59	Emergency!, 1966
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3	1	Empty Stocking Fund Drive - Jaycees, 1975
3	2	Encyclomedia, 1978
3	3-5	Energy Crisis, 1973-1974
3	6-7	EOA [Economic Opportunity Atlanta, Inc.], 1972-1973
3	8-10	Factbook, 1972-1973
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har-ms2137_0004		FM100 Plan audio (1/4" open reel audio)
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3	11	FM100 Plan
3	12-13	FM-Ad, 1973-1977
3	14	FM Guide, 1967
3	15	FM Promotion, 1974
3	16	FM Ratings and Figures, 1968-1971
3	17	Four Aces with Bob Van Camp, undated
3	18	Fourth of July Parade, 1979, 1981
3	19	Georgia Gazette, 1976
3	20	Georgia Music Hall of Fame, 1979 September
3	21	Georgia On My Mind, 1979
3	22	GAB [Georgia Association of Broadcasters], 1974
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har-ms2137_0005		Gaither Party (1 of 2), 1973 June 30 (1/4" open reel audio)
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har-ms2137_0006		Gaither Party (2 of 2), 1973 June 30 (1/4" open reel audio)
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3	23	Frank Gaither, 1973
3	24	GAN [Georgia Association of Newscasters], 1975
3	25	Governor Carter, 1970
3	26	Hawks - Players: Pete Marevich, undated
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1		Hawks - WSB Banner
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3	27	Helicopter, 1960-1964, 1971
3	28	Helicopter-Atlanta Magazine Reprints, 1962
3	29	Hidden History, 1970
3	30	High School Reporter, 1973
3	31	High School Questionnaire, undated
3	32	Highway Signs, undated
3	33-36	Home Buyers' Marathon, 1975-1976, 1978
3	37	Icicles, 1973
3	38	Israel: Frontier for Democracy - Aubrey Morris Special, 1971
3	39	Japanese Broadscater Visit - Speech, 1971 May
3	40	Japanese Broadcaster Visit, 1971 April-May
3	41-43	Junior Achievement, 1971-1973
3	44-48	L'Chaim to Life, 1975-1979
3	49	Christmas Lenox Square, 1978
3	50	Lenox Square, 1976
3	51	Lenox Promotions, 1976
3	52	Leone Tan - Visit to WSB, 1975
3	53	Letterheads, 1973
3	54	Library List, 1973
3	55	License Renewal Speech, 1973-1974
3	56-57	Little People, 1975-1976
3	58	March of Dimes Pledge Walk, 1976
3	59	March of Dimes, 1975
3	60	Mayor Massell with John Moore, 1971 October 18
3	61	Mayor Sam Massell and John Moore: "Sound Off", 1971
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4	1	Memos, Letters, etc: to Agency CWA, 1969-1972
4	2	Memos: Lee Morris, 1974
4	3	Memo - Programs, 1974
4	4	Midnight Minister, 1973, 1977
4	5	Midnight Scene, 1971
4	6-7	Mike Award, 1962-1965
4	8	Miscellaneous Pictures and Captions
4	9	Lee Morris
4	10	CBS Mystery Theater, 1977
4	11	NAB [National Association of Broadcasters], 1967-1979
4	12	NAB [National Association of Broadcasters] Convention, 1967
4	13	NAFMB [National Association of FM Broadcasters] "Protest" Flyer, 1967
4	14	NAFMB [National Association of FM Broadcasters], 1971-1975
4	15	Narcotics Treatment Center, 1972
4	16	NBC Promotion, 1968-1973
4	17	NBC Radio Affiliates Maps, 1967
4	18	NBC Radio Network Personalities, 1970, 1975
4	19	NBC Superjam Concerts, 1974
4	20	NBC "Trouble Spot" Map, undated
4	21	Neighborhood Newspapers: Dateline America Ad, 1976
4	22	Neighborhood Newspapers, 1973-1974
4	23	Neiman Marcus, 1976-1977
4	24	New Building, 1981
4	25	Newcomer Welcome Letters, 1966
4	26	News Coups, 1971
4	27	News Seven, 1971
4	28	Newspaper Report: WSB Radio, 1966
4	29	Opel Oktoberfest, 1967
4	30	Earl Nightengale [Nightingale], 1971
4	31	Earl Nightingale Programs, 1970-1971
4	32	Nightime Radio, circa 1980
4	33	NRBA [National Radio Broadcasters Association], 1978-1979
4	34	NRTA [National Retired Teachers Association], 1975
4	35	Oktoberfest, 1968
4	36	Open Forums, 1972
4	37	Outdoor Advertising Proposal, 1967-1968
4	38	"Outstanding Communicator of the Year" Award - Aubrey Morris, 1967
4	39	Past Program Schedules, 1967-1973
4	40	Petry (Correspondence, etc.), 1961-1966
4	41-42	Petry, 1966-1967
4	43	Picture and Outlines to Magazines, 1979
4	44	Perimiter Mall Show, 1976
4	45	Plimpton, 1972
4	46	Poverty Series, 1970
4	47	Pro and Con, 1977-1978
4	48	Profile on WSB Radio, circa 1971
4	49	Program Plan Outline, 1976
4	50-51	Program Profiles, 1972-1973
4	52	Promotion Guidelines, 1976
4	53	Promotions: Send to Christal Offices, 1973
4	54	Pulse, 1972-1973
4	55	The Quill, 1962, 1970
4	56	Quotable Quotes, 1973-1974
4	57	RAB [Radio Advertising Bureau] Ad for Atlanta Magazine, 1972-1973
4	58	Race Relations, 1970
4	59	Radio Code News, 1965
4	60	Radio for Drug Treatment Center, undated
4	61	Radio Free Europe Regional Coordinator Contracts, 1970
4	62	Radio Hall of Fame, 1977
4	63	Radio is Now!, undated
4	64-66	Radio Programming Profile, 1975-1979
4	67	Radio Promotion, 1976
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5	1	Radio Promotion: TV Spots, 1975-1976
5	2	Radio Promotion, 1978
5	3-4	Rate Cards, 1972-1973
5	5	Red Cross Blood, 1976-1977
5	6	Reinsch Speech, 1965 April 7
5	7	Removing the Rust (Broadcasting) Ellis, 1953, 1981
5	8-9	Requests - Materials and Information, 1966-1967
5	10-18	Requests, 1968-1980
5	19-21	Research, 1972-1976
5	22	Rhino, 1968
5	23	Rich's Survey, 1970
5	24	Road Atlanta, 1978
5	25	Richard B. Russell Program Biography, 1952
5	26	Russell Coverage, 1971 January
5	27	Safetyrama, 1973
5	28	Saint Patrick's Day Parade, 1980
5	29	Sales Presentations, 1974
5	30	Sales Promo, 1973
5	31	Sales Management, 1973
5	32	Salute to Kagoshima, 1968
5	33-34	Santa Claus Lunch Box, 1969-1970
5	35-40	Scholarships, 1968-1976
5	41	Jack Scott - Lester Maddox
5	42	Scottish Rite Thanksgiving Game, 1973-1974
5	43	Scottish Rite, 1976
5	44	Seat Belt Law, 1972
5	45	SECRA [Southeastern College Radio Association], 1975
5	46	Sentinel Star Newspaper, 1977
5	47	Shrimp Boat Luncheon
5	48	Sign On, 1965 January-May
5	49	Skeeter Meter, 1977 July-August
5	50-51	Skycopter, 1968, 1976
5	52	Softball Marathon, 1979
5	53-54	Southern Israelite, 1976-1980
5	55	Sound of Atlanta, 1981-1982
5	56-57	Sound-Off, 1974-1975
5	58	Specialty Advertising, 1971
5	59	Speeches - Career Day, 1970
5	60	The Sports Voice of the South, 1977
5	61-62	SRDS [Standard Rate and Data Service, Inc.], 1974, 1976-1977
5	63	Stage Three Promotional Report, 1966 November-December
5	64	Stage 3 Material, 1966-1967
5	65	WSB "750 Star Community" Promotional Materials, etc., 1967-1969
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1		WSB Seminar program, 1965
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5	66	"Starching Newspapers: What Comes Out in the Wash" (Miami-Dayton Studies), 1973
5	67	Stay and See America in Georgia, 1975
5	68-69	Stay and See Georgia, 1971, 1979
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har-ms2137_0007		Stay and See Georgia (1/4" open reel audio)
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6	1	Stay and See Georgia, 1973
6	2	Stone Mountain Park, 1967
6	3	Suicide, 1969
6	4-12	Summer Fellowships for Teachers, 1971-1981
6	13	Summer Interns and Scholarships, 1971-1973
6	14-17	Summer Journalism Fellowship, 1977-1980
6	18-19	Super Summer, 1973-1974
6	20	Survey of Buying Power, 1976
6	21	Sylvia Smythe-Winterbottom, 1965
6	22-23	Telegrams, 1966-1969, 1972-1973, 1977
6	24	Timebuyer Spots, 1969
6	25-27	Tower Talk AWRT [American Women in Ratio and Television, Inc.], 1969-1972
6	28-29	Trade Agreement: WSB Radio/WSB TV, 1974-1977
6	30	Trade Agreement Newspapers, 1975
6	31	Trade Out WXIA-TV, 1974
6	32	Traffic in Atlanta, 1969
6	33	Transistor Band, 1967 July
6	34	Transistor Radios, 1967-1968
6	35	Transit Advertising, 1966, 1971
6	36	Transmitter: Continental Type Electronics 317-B 50KW, 1964 February 26
6	37	Turner - Outdoor Advertising Program, circa 1970
6	38	TV-Radio Mirror Story, 1970
6	39-40	TV Spots, 1974-1975
6	41	Uganda Visitor, 1968
6	42-43	United Way, 1976-1977
6	44	Urban Crisis, 1968
6	45	Urban League: Membership and Contribution, 1970
6	46	Urban League, 1972
6	47	Bob VanCamp and Jack Scott Going Away Party
6	48	VD Campaign, 1967-1968
6	49	The Violent Crime Problem in Atlanta, 1976 September
6	50	Visitor Coming to WSB Radio, 1977
6	51	WAGA-TV, 1974
6	52	WCCO, 1969-1970
6	53	WHIO, 1974
6	54	Who's Who in America, 1977-1979
6	55	Who's Who in Country and Western Music, 1979
6	56	Who's Who in Finance and Industry, 1978
6	57	Who's Who in the South and Southwest, 1977-1979
6	58	WIOD Miami, 1974-1976
6	59	We Sincerely Believe (Booklet), 1969
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7	1	"We Sincerely Believe" Pictures, 1966
7	2	We Sincerely Believe, 1966
7	3	Welcome to White Columns
7	4	Welcome Wagon, 1969-1975
7	5	Jim Wesley
7	6	White Collar Crime, 1976
7	7-8	Roger Whittaker, 1974-1980
7	9	WLW, 1969
7	10	Women's Lib
7	11	Working Women, 1974
7	12	WQXI Radio Atlanta
7	13	X - I [X-minus-1], 1973
7	14	WSB Achievements, 1970
7	15-16	WSB Radio 50th Anniversary, 1972
7	17-18	WSB Birthday, 1966, 1971, 1976-1977
7	19	WSBloopers, 1970
7	20	WSB Brochure, 1975
7	21	WSB FM, 1979
7	22	WSB FM Logo Creative
7	23	WSB-FM Program Schedule, 1971-1972
7	24	WSB-FM Sound of Love
7	25	WSB Merchandising
7	26	WSB Program Philosophy
7	27	WSB-AM Program Schedule Revising, 1970
7	28	WSB Radio Clients, 1970
7	29	WSB Radio Legion of Loyal Listeners, 1973
7	30	WSB Remains Nation's Most Decorated Radio Station, 1964
7	31	WSB Sales Letter, 1980
7	32	WSB Statement of Policy and Philosophy on Community Service, 1960-1965
7	33	WSB Television, 1978
7	34	WSB TV Luncheon, 1971
7	35	WSB TV Parade, 1978
7	36	WSOC, 1966-1968
7	37	YMCA, 1975

 

5.2 Community Interest Forum
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7	37-38	Community Interest Forums, 1969-1970
7	39	Community Relations, 1969-1971
7	40-46	Community Interest Forums, 1969 June-1970 March
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8	1	Community Interest Forum: Ecology, 1970 May 20
8	2	Community Interest Forum: Population Crisis, 1970 June
8	3	Community Interest Forum: Money Problems, 1970 July
8	4	Community Interest Forum: Voting and Politics, 1970 August
8	5	Community Interest Forum: The Police and Community Relations, 1970 September
8	6	Community Interest Forum: Youth, 1970 October
8	7	Community Interest Forum: Unfinished Business, 1970 November
8	8	Community Interest Forum: World of Medicine, 1970 December
8	9	Community Forums: Sources, 1970-1971
8	10	Community Luncheon/Forums Background, 1971
8	11	Community Interest Forum: Publicity and Public Relations, 1971 January
8	12	Community Interest Forum: Educational Needs, 1971 February
8	13	Human Relations, 1971 March
8	14	Community Affairs Luncheon: Human Relations, 1971 March 17
8	15	Community Interest Luncheon: Employment of Minorities, 1971 April 21
8	16	Community Forum: Health, 1971 May
8	17	Community Forum: Illiteracy, 1971 June
8	18	Community Interest Forum: The Aged, 1971 July
8	19	Community Interest Forum: Economic Opportunity Atlanta, 1971 August
8	20	Community Interest Forum: The Drug Problem, 1971 September
8	21	Community Interest Forum: Atlanta's Problems - The Teenager's View, 1971 October
8	22	Community Interest Forum: New Teachers - New Problems, 1971 November
8	23-24	Community Interest Luncheon/Forum: Environmental Control, 1971 December
8	25	Community Luncheon Forums: WSB-TV Sponsored, 1971-1972
8	26	TV-Community Interest Forum, 1972
8	27	Open Forums, 1972
8	28	Community Interest Forums, 1972
8	29	Luncheon Forum: Hiring the Handicapped, 1972 January
8	30	Community Interest Forum: Job Discrimination Against Blacks, 1972 February
8	31	Community Interest Forum: Atlanta's Black Businesses, 1972 March
8	32	Community Interest Forum: What Do We Need to Have a Peaceful, Productive Summer for Our Youth?, 1972 April
8	33	Summer Program Committee Reports, 1972 May
8	34	Community Relations Forum, 1972 June
8	35	Community Interest Forum: Atlanta's Growing Spanish Population, 1972 June
8	36	18-Year-Olds' Luncheon Forum, 1972 July
8	37	Literacy Action, Inc, 1972 August
8	38	Are Media Reporting News or Making News?, 1972 September
8	39	What Can Be Done to Stop the Criminal Assaults on Atlanta's Streets?, 1972 October
8	40	Advertising, 1972 November
8	41	Black Women Employment Program, 1972 December
8	42	TV-Public Affairs Luncheon, 1973
8	43	What Does the Immediate Future Hold for Atlanta's Educational System?, 1973 January
8	44	What Is Now Being Done to Improve Offender Rehabilitation Programs?, 1973 February
8	45	Community Interest Forum: How Can We Make Downtown Atlanta Stay Alive?, 1973 March
8	46	Community Interest Luncheon: Atlanta's Summer Recreation Program, 1973 April
8	47	Older Americans in Action, 1973 May
8	48	Community Interest Luncheon: On Homicidal Tendencies, 1973 June
8	49-50	Community Interest Forum: Housing, 1973 July
8	51	Community Interest Luncheon: Atlanta's Pressing Problems, 1973 August
8	52	Atlanta's Transportation and Traffic Problems, 1973 September
8	53	Government Inefficiency, 1973 October
8	54	Family Planning and the General View Toward Abortion, 1973 November
8	55	Community Luncheon Forum: Bedford-Pine Urban Renewal Project, 1973 December
8	56	TV-Community Interest Luncheons, 1974-1975
8	57	The Energy Crisis, 1974 January
8	58	Community Interest Luncheon: Food and Milk, 1974 February
8	59	Atlanta's Alert on Crime, 1974 March
8	60	What Is the Status of Mental Health, 1974 April
8	61	Summer Employment for Young Atlantans
8	62	Atlanta's Sex Crime Crisis, 1974 June
8	63	Scholarship and Fellowship Recipients, 1974 July 17
8	64	Venereal Disease, 1974 August
8	65	Housing in Atlanta for Low-Income Families, 1974 September
8	66	The Physiological and Psychological Conditions of the Industrial Manager, 1974 October
8	67	Community Interest Luncheon:The Economy's Effect on Charitable Organizations, 1974 November
8	68	Community Interest Luncheons, 1975
8	69	The Next Four Years In Government, 1975 January
8	70	Community Interest Luncheon: An Assessment of the Broadcast Media, 1975 February
8	71	Community Interest Luncheon: Business Outlook '75, 1975 March
8	72	Community Interest Luncheon: The Broadcaster's Role in Cases of Emergency, 1975 April
8	73	Summer Jobs for Youth, 1975 May
8	74	The Fulton County Police Services, 1975 June
8	75	How Good and How Bad Are Our Schools, 1975 July
8	76	The Law and the Courts, 1975 August
8	77	FBI and Its Role In Your Community, 1975 September
8	78	Luncheon: The Georgia Conservancy - Goals and Objectives, 1975 October
8	79	Atlanta Community Relations Commission, 1975 November
8	80	MARTA, 1975 December
8	81	Community Interest Forums, 1976
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9	1	What Is the Future of Aviation in Atlanta?, 1976 January 21
9	2	The Weather, 1976 February 18
9	3	The League of Women Voters of Atlanta-Fulton County, 1976 March 17
9	4	Poverty Rights Organization, 1976 April 21
9	5	United Negro College Fund, 1976 May 19
9	6	What Do We Need To Know About Blacks in Our Society?, 1976 June 16
9	7	Medical Information for the General Public, 1976 July 21
9	8	Parents Anonymous, 1976 August 18
9	9	What Do We Need to Know About Blacks in Our Society?, 1976 September 15
9	10-11	Lockheed, 1976 October 20
9	12	Georgia's Elderly Citizens: Their Problems, Hopes and Aspirations, 1976 November 17
9	13	Community Interest Forum Cancelled, 1976 December
9	14	Community Interest Forum Minutes, 1975-1977
9	15	Lockheed, 1977 January 19
9	16	Chattahoochee River Waters: Is There Enough for the Future?, 1977 February 16
9	17	Laws on Libel and Slander, 1977 March 16
9	18	EOA [Economic Opportunity Atlanta, Inc.] Drug Recovery Program, 1977 April 20
9	19	What's New in Education?, 1977 May 18
9	20	Governor's Office of Consumer Affairs, 1977 June 22
9	21	The Georgia Safety Council, 1977 July 13
9	22	The American Trauma Society, 1977 August 3
9	23	How Broadcasters Can Better Serve the Schools of Metro Atlanta, 1977 September 21
9	24	Outlook for Big League Sports in Atlanta, 1977 October 19
9	25	United States Department of Commerce - Office of Minority Business Enterprise, 1977 November 16
9	26	Community Interest Forums, 1978
9	27	The Economic Outlook for 1978, 1978 January 18
9	28	Weather and the Public Welfare, 1978 February 9
9	29	What's Happening to Religion on Radio and Television?, 1978 February 15
9	30	The Recording Industry: Records and Tapes, 1978 March 14
9	31	The Equal Rights Amendment: Pro and Con, 1978 April 19
9	32	The New Challenge Facing the News Media, 1978 May 17
9	33	Common Problems and Common Responsibilities of Metro Atlanta Communities, 1978 June 21
9	34	The Martin Luther King, Jr. Center for Social Change, 1978 July 19
9	35	The Atlanta University Center, Inc., 1978 August 16
9	36	Public Health in Georgia, 1978 September 20
9	37	Union News and Views, 1978 October 18
9	38	Junior Leagues in Action in Metro Atlanta, 1978 November 15
9	39	North Board Room Meeting, 1978 December

 

5.3 Surveys/Ratings
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9	40-41	Coltram, 1971-1973
9	42-43	Coltram: NAB [National Association of Broadcasters] Trend Analysis Reports, 1970-1974
9	44	Community Antenna Television (CATV), 1966-1972
9	45	Cox - General Information, 1965-1968
9	46	Cox - Research Department, 1967-1972
9	47	Group Share Analyses, 1968-1971
9	48	CE Hooper, Inc, 1966-1972
9	49	Independent Stations (INTV), 1968-1974
9	50	Independent TV Station Research, 1972
9	51	Marketing Evaluations, Inc. Correspondence, 1967-1970
9	52	Marketing Evalutation, Inc. - TVQ General Information , 1967-1970
9	53	Marketing Evaluations, Inc. PIQ [Program Idea Q] Information, 1966-1969
9	54	Marketing Evaluation, Inc. TVQ Trends for Network Programs, 1967-1969
9	55	Marketing Evlautions - TVQ Subscriber Bulletins, 1967-1973
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10	1	Movies - General Information, 1968-1969
10	2	News Programming - Local TV, 1967-1969
10	3	Newspapers vs. Television, 1965-1969
10	4	Programming, 1968-1972
10	5	Radio Advertising Bureau (RAB) Correspondence, 1966-1972
10	6	Radio Advertising Bureau (RAB) Pulse Task Force, 1968-1972
10	7	Radio Sales Rep Survey (CBC), 1970-1973
10	8	St. Louis Attitute/Personality Study (Magid Report), 1967
10	9	Syndicated Program Guide (Cox), 1968-1969
10	10	Syndicated Programs, 1967-1971
10	11	Television Bureau of Advertising, TvB, 1967-1973
10	12	Instant Cume, 1967
10	13	Cume Articles/Successes, 1968
10	14	Cume General Correspondence, 1966-1970
10	15	Cumes - General Information, 1967
10	16	Cume Research Analyses, 1969
10	17	Charlotte Cume, 1970 November
10	18	Charlotte Cume, 1970 February-March
10	19	Charlotte Cume, 1969 February-March
10	20	Charlotte Cume, 1967 February-March
10	21	Charlotte Cume, 1965 November, 1966 February-March
10	22	WSOC-TV Cume Presentation, 1966 November 11
10	23	WSOC-TV Cume Request Forms, 1965
10	24-26	Dayton Cume, 1971-1972
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11	1-2	Dayton Cume, 1970
11	3-6	Los Angeles Cume, 1967-1969
11	7	Minneapolis-Saint Paul Cume, 1969 February-March
11	8-13	Pittsburgh Cume, 1967-1973
11	14	WIIC Cume Presentation, undated
11	15-17	San Francisco Cume, 1967-1972 November
11	18	San Francisco Cume NSI, 1970 November
11	19	San Francisco NSI F/M, 1972
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12	1	San Francisco F/M NSI, 1970
12	2	Chrystal Research - WIOD/WAIA Miami, 1973
12	3	Pulse - FM Penetration, 1968
12	4	Pulse Re-Interview Study, 1972-1973
12	5	Telerep, Inc. - "Please Let Us Have the May Book as a Planning Tool", 1971
12	6	Telerep, Inc. - Station Promotion: Al Masini, 1972
12	7	Telerep, Inc. - What the Agencies and Clients Are Asking For..., 1973
12	8	Tele-Rep (WHIO-TV), 1970-1973
12	9	WSB-TV Atlanta Fmales Hockey, 1972-1973
12	10	WSB-Radio: Atlanta Hawks Listening, 1970, 1972
12	11	WSB-TV Ascertainment Study, 1972
12	12	WSB-FM Mail Listener Survey, 1973
12	13	Rich's Survey - General Information, 1970 September
12	14	Rich's Survey - Print-outs and Research, 1970 September
12	15-18	WSB TV Analysis, 1970-1973
12	19-20	WSB-TV Correspondence, 1970-1973
12	21	Atlanta TV Monitor, 1972 March
12	22	WSB-TV Sears, Roebuck Info, 1970 June
12	23	WSB-TV Parade Awareness Survey, 1970
12	24	MARTA Survey, 1971
12	25	WSB Basico Study, 1971
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13	1	WSB-AM-FM-TV, Atlanta Newspapers: Rich's Survey, 1971 April
13	2	WSB Radio Analysis, 1970-1971
13	3	Rich's Survey: Correspondence, 1970 September
13	4	Atlanta News Content Study: University of Georgia, 1970
13	5	WSB-Radio Magid Study, 1973
13	6	WSB-Radio Rating Seminar, 1973 January
13	7	WSB-TV Rating Seminar, 1973 January
13	8	WSB-TV Starch Study, 1973 May
13	9	WSB-TV Local News Survey, 1973 Julty
13	10	WSOC Radio - CBC Rating Seminar, 1972 December
13	11	WSOC-TV Retail Seminar, 1973
13	12	WSOC-TV Starch Study, 1973 June
13	13	WSOC-TV CATV Survey, 1972-1973
13	14	WSB-TV Early Fringe Survey, 1973 May
13	15	WSOC-TV Community Needs Survey, 1972
13	16	WHIO Radio - CBC Rating Seminar, 1972 December
13	17	WHIO-TV Dayton Agency/Telemar/Marketron Presentation, 1973 December
13	18	WHIO-TV Reception Survey, 1973 August
13	19	WHIO-TV Advertiser and Agency Survey, 1973 January
13	20	WHIO-TV Public Ascertainment Survey, 1973
13	21	Dayton Compositional Study, 1973
13	22	KFI Radio Awareness Survey, 1973 September
13	23	KFI Radio Ascertainment, 1972
13	24	WIOD/WAIA Radio Promotion Awareness Survey, 1973
13	25	WIOD/WAIA Radio Ascertainment, 1972
13	26	WIOD/WAIA Radio Starch Study, 1972 November, 1973 May
13	27	WIOD Radio ARB Agency Survey, 1973
13	28	WIOD/WAIA Radio Starch Survey, 1972 November
13	29	WIIC-TV Newscaster Test Survey, 1973 June
13	30	WIIC-TV News Survey , 1971
13	31	WIIC-TV Salesman Survey, 1973
13	32	KTVU Research, 1972-1973
13	33	KTVU Childrens, Parents and Teachers, Ascertainment Study, 1971 October
13	34	KTVU Ascertainment Survey, 1972
13	35	KTVU CATV Survey, 1973
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14	1	WSB Radio Welcome Wagon Surveys, 1973 July
14	2	Pulse, 1976
14	3	WSB Presentation: CBS RSS, 1970 June
14	4	WSB Radio Analysis, 1972-1973
14	5	WSB Radio - Management Reports - Arbitron and Pulse, 1970-1973
14	6	WSB TV Lester Maddox Show Surveys, 1972 September 1
14	7	WSB-Radio ARB Re-Interview Survey, 1972
14	8	Surveys - Polls, etc., 1976-1977
14	9	Ratings, Statistics, etc.
14	10	Audience Trend Sheets, 1978
14	11	CBC Research Correspondence, 1976-1977
14	12-13	Ratings, 1971-1972, 1980
14	14	Ratings WSB-AM, 1972
14	15	Bryl Creme Atlanta Survey - WSB Radio, 1971
14	16	KFI Ascertainment Worksheets (Categorizing of Information from Interviews), 1972 September
14	17	KFI, 1972
14	18-21	Community Leader Survey, 1972
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15	1	CBC FM Study, 1972
15	2	Cox Market Ownership Awareness Survey, undated
15	3	Original Tables - Cox Market Ownership, undated
15	4	Washington Community Survey, undated
15	5	Washington Community Verbatims, undated
15	6	Financial Analysts, undated
15	7	Financial Survey, undated
15	8	Broadcaster Survey, 1975
15	9	Broadcasting/Advertising, undated
15	10	Broadcasting Community, 1975
15	11	Advertising Community, 1975
15	12	Arbitron Radio - Radio Coverage Study, 1973
15	13	KTVU-TV Buyer Attitute Survey, 1972 June
15	14	KTVU CATV Survey, 1973
15	15	KTVU-TV General Public Ascertainment Survey, 1973
15	16	Arbitron Radio Correspondence, 1967-1973
15	17-18	Arbitron Radio - General Information, 1970-1973
15	19-21	Arbitron Radio - Methodology, 1966-1972
15	22-24	Arbitron Television - Correspondence, 1966-1973
15	25-26	WSB General Public Ascertainment Survey, undated
15	27	TV Newscaster Survey, 1974
15	28	Broadcasting Industry Image Study (Sample), undated
15	29-30	Los Angeles Radio Awareness Survey
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16	1-3	Los Angeles Radio Awareness Survey, undated
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17		Atlanta Local News Survey, 1973
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18	1-2	KTVU General Public Ascertainment Survey
18	3-7	Follow-Up Interveiw: Atlanta Cable TV Newscaster Survey, 1974
18	8	TV Newscaster Survey, 1974
18	9-11	Atlanta Broadcast Ownership Awareness Survey

 

5.4 Contests
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19	1	Surprise Car Contest, 1965 February
19	2	WSB Surprise Car Winner, 1965 March 27
19	3-4	Win-A-Car Contest, 1966
19	5-6	Lenox Car Give-Away, 1972-1973
19	7	Capri Contest/Lenox Square, 1972
19	8	Luv Truck - APF [Audience Participation Feature]
19	9	Hub Ford - Lenox Pinto Giveaway, 1974
19	10	Small Car - APF [Audience Participation Feature] - Cancelled, 1976 July 15
19	11	New Car - APF [Audience Participation Feature], 1976
19	12	Car Buyers' Carnival, 1976
19	13	Suzuki Contest, 1966
19	14	Motorhome Contest, 1973 August
19	15	Road Atlanta Pace Car, 1977
19	16	Cadillac Contest, undated
19	17	Super Coupe, 1981
19	18	Delta-DC/10 Contest, 1972 November
19	19	Swap Contest with Delta, 1973
19	20	Boat-A-Rama Contest, 1962
19	21	Name-the-Boat Contest, 1962 August
19	22	Sailboat Contest, 1966
19	23	Camping Car Contest, 1967
19	24	Fantastic Fishing Boat and Trailer Contest, 1977
19	25	Shrimp Boat Contest, 1972
19	26	Riverboat, 1974
19	27-31	Atlanta Boat Show, 1973-1979
19	32-34	Boat and Camping Show, 1975-1976, 1978
19	35-36	Atlanta Camping Show, 1975, 1977
19	37	Atlanta Recreation Expo, 1977
19	38	Aardvark Promotion, 1976
19	39	Aardvark Contest, 1976
19	40	Theatre of the Stars, 1977
19	41	Tony Orlando and Dawn - Promo, 1976
19	42	Dennis Yost Contest, 1975
19	43	Hank Curth with Astronaut Sherrad, 1962
19	44	Win a Date with Robert Goulet, 1967
19	45	Tom Jones Contest, 1973
19	46	Tony Bennett Show, 1973
19	47	Great Music Contest, 1973
19	48	76 Kazoo Band Promotion, 1976
19	49	Mystery Tune Contest, 1967
19	50	Gold Records, undated
19	51	Creative Music Festival, 1977
19	52	Metropolitain Opera Radiothon
19	53	Winnie the Pooh, 1976
19	54	Met Marathon, 1977
19	55	Cinderella Contest, 1977
19	56	Vlassic Pickles, 1975
19	57	Whopper Eating Contest, 1974
19	58	Sardine APF [Audience Participation Feature], 1974 November
19	59	Sardine APF [Audience Participation Feature] Winner, 1974
19	60	Domino Sugar "Win a Week's Worth of Groceries" Contest, 1966
19	61-62	Great Grocery Giveaway Promotion, 1976
19	63	Big Star/Richway Food Stores, 1977
19	64	Galaxy of Groceries, 1977
19	65	S&H Green Stamps, 1977
19	66	Dream Dinner Contest Proofs and Pictures, 1966
19	67	Candle Contest, 1966
19	68	Crystal Radio Contest Winner, 1966
19	69	Wire Contest, 1966
19	70	Wink Contest, 1967
19	71-72	Win a Cow Contest, 1966-1967
19	73-74	Cow Milking Contest, 1974
19	75	The Greatest Sew on Earth, 1977
19	76	WSB Radio Savings APF [Audience Participation Feature], 1976
19	77	Super Savings Day's Secret Safe, 1977
19	78-79	Dime and Dollar Days, 1976
19	80	Furniture Festival APF [Audience Participation Feature], 1976
19	81	Home Furnishing Month, 1976
19	82	Home Show, 1979
19	83-84	Home and Garden, 1976
19	85-86	Builders' Tournament, 1975-1976
19	87	Do It Yourself APF [Audience Participation Feature], 1976
19	88	Home Buyers Marathon, 1976
19	89	Home Sweet Homes APF [Audience Participation Feature], 1976
19	90-92	Lady Tara, 1973-1976
19	93	Tara Auction, 1976
19	94	Dennis Yost Contest, 1975
19	95-97	Easter Egg Contest, 1965-1967
19	98	Radio Rabbit, 1966
19	99	Lenox Square Easter, 1971
19	100-103	Eggshell Contest, 1973-1976
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20	1	Whiskey Easter Wabbit, 1977
20	2	4th of July Parade, 1976
20	3-4	Back to School, 1976
20	5	Labor Day Contest Winner, 1972
20	6-7	Autumn Leaves, 1974-1975
20	8	Christmas Journey, 1974
20	9-12	Christmas Card Contest, 1972-1973
20	13	Southern Bell's Santa Phone (WSB Radio's Santa Contest), 1965 December
20	14	Empty Stocking Fund, 1976
20	15	Piani for Christmas, 1978
20	16	Miss Georgia Holiday Pageant, 1980
20	17	Ice Capades Chalet "Keep Cool" Contest, 1973
20	18	Ice Capades, 1976
20	19	Holiday On Ice, 1974
20	20	Ice Show, undated
20	21	Icy Party, 1976
20	22	Run Up the Mountain, 1976
20	23	Wicks Remote - College Park, 1976
20	24	Golden Leaf Festival - Lake Lanier Islands, 1976
20	25	Beautiful Noise, 1976
20	26	Clown Promotion, 1976
20	27	Circus Fund, undated
20	28	Ringling Brothers Contest, 1973
20	29	Circus, 1974
20	30-31	Wheelhorse Contest, 1967
20	32	Snapper Derby, 1976
20	33	Football Contest, 1962 January
20	34	Name the Team Contest, 1965 August
20	35	WSB Football Contest with Walton Clothes, 1973
20	36-37	Football Favorite Contest, 1972-1973
20	38-39	Super Bowl Football Funny Contest, 1972-1973
20	40	Hawks, 1973-1974
20	41	Hawks Fan of the Year, 1976
20	42	Hawks Basketball Scholarship, 1976
20	43	Junior Flames, 1977
20	44	Favorite Flames Contest APF [Audience Participation Feature] , 1978
20	45	Atlanta Tennis Classic, 1975 March
20	46	Bat Boy Contest, 1973
20	47	Bat Boy and Ball Girl, 1977
20	48	Braves Baseball Booster Contest, 1977
20	49	Braves All Faiths Day Promotion, 1976
20	50	Wishbone/Braves Home Run Club, 1974
20	51	Braves Straight A Promotion, 1976
20	52	WSB Otasco Baseball APF [Audience Participation Feature], 1975 May-September
20	53	World Series Contest, 1965
20	54	Softball Marathon, 1979
20	55	Eastern Golf APF [Audience Participation Feature], 1974
20	56	Golf Gabber, 1975 April-May
20	57	Golf Shot, 1975 May
20	58	Golf APF [Audience Participation Feature], 1975 May
20	59	Golf Classic, 1976
20	60	Snapper 750-Derby Promotion, 1976
20	61	US Open APF [Audience Participation Feature], 1976
20	62-64	Fish Tale, 1974-1976
20	65	Fish Tale Promotion, 1976
20	66	Blue Marlin Fishing Trip Contest, 1972
20	67	Buzz-Buzz Promotion, 1976
20	68	Camping Show, 1973
20	69-70	Camping Contest APF [Audience Participation Feature], 1976
20	71	Bowling APF [Audience Participation Feature], 1976
20	72	Name the Sports Contest, 1966
20	73	Sports Contest, 1966
20	74	Super Sport Contest, 1967
20	75-90	School Spirit Contest, 1965 May-1981
20	91	Metro Atlanta High School Honor Band, 1976
20	92	Georgia's Best Teacher Contest, undated
20	93	Teach Your Children, 1976
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21	1-5	Great Young Americans, 1974-1978
21	6-8	Speak Up for America, 1974, 1976
21	9	Future Americans, 1977
21	10	Great American Contest, 1973
21	11	Young American Award, undated
21	12	Patriotic Slogan Contest, 1976
21	13	Bicentennial Slogan Contest, 1976
21	14	Penny Patriot APF [Audience Participation Feature]
21	15	Douglas County Days, 1977
21	16	Decatur Federal WSBU Contest, 1972
21	17	Sweet Talk, 1977
21	18	EWA [Education Writers Association] Mott Contest, 1978
21	19	Log Sawing Contest, 1962 October
21	20	WSBee Hive Contest, 1962
21	21	Krazy Kite Contest, 1965 April
21	22	Southeastern Fair Contest, 1967
21	23	WSBean Bag Contest, 1967
21	24	Big Indian Contest, 1967
21	25	Firebird Contest, 1967
21	26	Grass Contest, 1967
21	27	Jayne Contest, 1962
21	28	Key Contest, undated
21	29	Maier-Berkele Calendar Winner Proofs, 1966 January
21	30	Scottish Rite Public Service Spots, 1968
21	31	Torino Contest, 1970
21	32	Millionaire Contest, 1972
21	33-34	Fibber McGee Contest, 1972
21	35	Punch Line Contest, 1973
21	36	Record Contest, 1972 September
21	37	Supersam Rhino, 1972
21	38	Skycopter Contest, 1973
21	39	Paper Moon, 1973
21	40	Rhyme Line Contest, 1973
21	41	Hobby, 1973
21	42	Get Away Contest, 1973
21	43	Star Eastern, 1974
21	44	Program Director Contest, 1973
21	45	FNB [First National Bank]-WCT [World Champion Tennis], 1973
21	46	Country Fair, 1974
21	47-48	What's Bugging You? Contest, 1973-1974
21	49	Beautiful Hair
21	50	Mysteree Voice Winner, undated
21	51	Foto, 1975
21	52	Burt APF [Audience Participation Feature], 1975 January
21	53	Foxy Lady and Heavy Dude APF [Audience Participation Feature], 1975
21	54	WSB/NBC Essay APF [Audience Participation Feature], 1975
21	55	Zachry Pick a Winner, 1975
21	56	WSB Radio/Richway Speak Up for America Promotion, 1975
21	57	Gold Rush, 1975
21	58	Idaho Potato APF [Audience Participation Feature], 1975 February
21	59	Bus Signs Displays, undated
21	60	Dream Control California, 1975
21	61	Scream - Six Flags, 1973
21	62	Six Flags Remote, 1976
21	63	John Moore's Swap Shop Promotion, 1976
21	64	WSB Radio Tiger APF [Audience Participation Feature], 1976
21	65	Winnie the Pooh APF [Audience Participation Feature], 1976
21	66	Farrell's Remote, 1976
21	67	Outreach Community, 1976
21	68	Radio Shack Remote, 1976
21	69	Circus Clown Contest, 1976
21	70	Shaun Cassidy Prize Package Giveaway, 1978
21	71	Big Star, 1978
21	72	World's Easiest Radio Contest, 1979
21	73	Dropout Contest, undated
21	74	Pistol Pete Contest, undated
21	75	New Word Contest - Fulton Federal - WW Tilson, undated
21	76	Coca-Cola Bottling Spring Clean-Up, 1981
21	77	Contests: Legal Aspects, 1969-1970
21	78-82	Contest, 1972-1976
21	83	WSB-FM Contests, 1973
21	84	Program Suggestion, 1974
21	85-86	Announcer Schedules, 1976
21	87	Contest Winners - Music, undated
21	88	Contest Rules, 1978
21	89	Clayton County Weekend, 1977
21	90	North Fulton County Weekend, 1977
21	91	Gwinnett County Weekend, 1977
21	92	Rockdale County Weekend, 1977
21	93	First Family, 1977
21	94-95	Atlanta 500, 1973-1974
21	96-97	Atlanta 2000 Contest, 1973
21	98	WSB Radio and Citizen Jewely "Good Citizen of the Year", undated
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1		News Conference Award, 1963
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21	99	Clean City APF [Audience Participation Feature], 1976
21	100-103	Cracker Crumble, 1975-1976
21	104-107	King for a Day, 1973-1976
21	108	Mothers' Day Contest Lenox Square, 1966
21	109	Mothers' Day - Perimeter Mall, 1972
21	110	Mothers' Day - 6 Flags, 1974
21	111	Home Sweet Home, 1976
21	112	World's Fair Contest Winners, 1964
21	113	Good Will Ambassador Contest, 1965 August
21	114	Great Talent Search, 1967
21	115	Promotion - Miss 16 Contest, 1969
21	116	Dixie 500, 1973
21	117	Safety Rama, 1973 July
21	118	Friendliest Person Contest, 1975
21	119-120	Beans to Boston, 1976
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22	1-18	Metro All-Star Football, 1967-1969, 1972, 1974-1979
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23	1-2	Metro All Star Reporting Forms, 1978
23	3-5	Metro All Star Breakfast, 1978, 1980
23	6-7	Big Star Winners, 1978 May-July
23	8-11	Honor Band, 1977-1979
23	12	Braves Straight A, 1976
23	13-17	School Spirit Award, 1974, 1976, 1979