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Title: |
WSB-TV and WSB Radio Records, Series 5. Promotional/Public Relations
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Creator: |
WSB-TV (Television station : Atlanta, Ga.) |
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Dates: |
1962-1982 |
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Contents: |
The promotional/public relations series consists of the general files of the promotions department including advertisements,
tear sheets, marketing files, meeting minutes, and correspondence and memoranda. Material related to Arbitron, Pulse, and
Nielson ratings and surveys and analysis of programming is also located in this series. The contest files include ad copy
for a wide variety of contests, entries, and occassionally photographs of the winners. In 1969, WSB developed the Community
Interest Forum, which addressed broader community concerns and these files include meeting minutes, correspondence, and reports.
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Identifier: |
ms2137_5 |
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Repository: |
Hargrett Library |
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Similar Items: |
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| 2 |
Title: |
Habitat for Humanity International Records, Series 1.5: Papers - Media Project Files
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Creator: |
Habitat for Humanity International, Inc |
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Dates: |
1989-2005 |
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Contents: |
The Media Project files consist of press releases and media plans for major Habitat for Humanity projects such as Jimmy Carter
Work Projects, Blitz Builds, and anniversary celebrations. The files document the efforts and strategies the organization
used to promote these events and projects, including news releases, pamphlets, public relations efforts, and endorsements
by public figures.
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Identifier: |
ms3786_1.5 |
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Repository: |
Hargrett Library |
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| 3 |
Title: |
Mike Cheatham papers
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Creator: |
Cheatham, Walter Malcolm (Mike), 1932-2013 |
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Dates: |
1900-2011 |
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Contents: |
The collection consists of Cheatham's research and writing on topics such as the Coca-Cola Bottling Company, the life of former
Martin Marietta (now Lockheed Martin) CEO Thomas G. Pownall, and athletics. The collection also features his research on other
topics, often related to southern history, as well as his newspaper sportswriting and transcripts of radio commentary. Research-related
materials include his notes, correspondence, and photocopies of sources. A small portion of the collection contains personal
writing and correspondence.
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Identifier: |
ms3735 |
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Repository: |
Hargrett Library |
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Similar Items: |
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