Public opinion polls -- Georgia -- Atlanta. in subject [X]
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1 Title:   WSB-TV and WSB Radio Records, Series 5. Promotional/Public Relations  Requires cookie*
  Creator:   WSB-TV (Television station : Atlanta, Ga.)  
  Dates:   1962-1982  
The promotional/public relations series consists of the general files of the promotions department including advertisements, tear sheets, marketing files, meeting minutes, and correspondence and memoranda. Material related to Arbitron, Pulse, and Nielson ratings and surveys and analysis of programming is also located in this series. The contest files include ad copy for a wide variety of contests, entries, and occassionally photographs of the winners. In 1969, WSB developed the Community Interest Forum, which addressed broader community concerns and these files include meeting minutes, correspondence, and reports.
  Identifier:   ms2137_5  
  Repository:   Hargrett Library  
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