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WSB-TV and WSB Radio Records, Series 2. Programming

WSB-TV and WSB Radio Records, Series 2. Programming

Descriptive Summary

Title: WSB-TV and WSB Radio Records, Series 2. Programming
Creator: WSB-TV (Television station : Atlanta, Ga.).
Creator: WSB (Radio station : Atlanta, Ga.).
Inclusive Dates: 1960-1984
Language(s): English
Extent: 70.75 Linear Feet 72 boxes
Collection Number: ms2137_2
Repository: Hargrett Library

Collection Description

Historical Note

The first broadcast of Atlanta's first radio station, WSB, occurred on March 15, 1922. The call letters, which had been assigned that afternoon by the U.S. secretary of commerce, had formerly been used by a ship's wireless. The station was owned by the Atlanta Journal. On September 29, 1948, the first live commercial television program was broadcast in Georgia. Broadcasting on channel eight from the state's tallest structure at the time, a tower higher than 800 feet, the television arm of WSB Radio and its parent, Cox Broadcasting, began regular service.

For more information, see the article WSB Radio in the New Georgia Encyclopedia.

Scope and Content

The programming series consists of news and radio scripts; radio and television production notes, logs, and schedules; film contracts; files related to broadcasting the Atlanta Braves, Hawks, and Flames; and research, broadcasting information, and audio clips regarding local and state political campaigns.

Organization and Arrangement

The WSB-TV and WSB Radio records are organized into 6 series: sales; programming; press releases and clippings; awards; promotional/public relations; and correspondence and business files.

The programming files are organized into 7 subseries: radio; television; news scripts and files; Dateline America scripts; World Today scripts; sports; and political.

Administrative Information

Conditions Governing Access

Though the collection is open for research, the audiovisual recordings do not have reference copies; however, reference copies can be made available upon request. Availability is dependent upon the format and condition of the recordings.

Preferred Citation

WSB-TV and WSB Radio records, ms2137, Hargrett Rare Book and Manuscript Library, University of Georgia Libraries.

Finding Aid Publication

Finding aid prepared on: 2014.

Related Materials and Subjects

Subject Terms

Atlanta Braves (Baseball team)
Atlanta Flames (Hockey team)
Atlanta Hawks (Basketball team)
Broadcasting -- United States.
Campaign paraphernalia.
Columbia Broadcasting System, Inc
Georgia -- Radio and television broadcasting.
Radio broadcasting -- Georgia.
Radio broadcasting of sports.
Radio programs.
Radio scripts.
Radio stations -- Georgia.
Television broadcasting of sports.
Television programs -- Georgia -- Atlanta.
Television stations -- Georgia.

Related Collections in this Repository

Related collections in this repository: Ray Moore papers, ms3774; Aubrey Morris papers, ms3766; Carolyn Elizabeth Hussey Mendenhall collection, ms3005; George Foster Peabody Awards records, ms3000

Related collections in other repositories: WSB-TV, Georgia Giant Documentary Files, Richard B. Russell Library; WSB-TV Newsfilm Collection, Walter. J. Brown Media Archive & Peabody Awards; WSB (Radio station : Atlanta, Ga.) collection, Emory University; Elmo Israel Ellis papers, ms616, Emory University.

Related audiovisual materials from this collection are housed in the Walter J. Brown Media Archive:

Series Descriptions and Folder Listing


2.1 Radio

1Waiting (for you) sheet music by Wesley Drinkard, 1940
11972-1974 March
21974 April-July
31974 July-November
41974 November-1975 March
51975 March-July
61975 July-September
71975 September-December
81975 December-1976 February
91976 February-May
101976 May-July
111976 July-October
121976 October-December
13Daily Program Logs, 1976 February 1-April 9
141Daily Program Logs, 1976 April 10-April 30
142Easter Sunrise Service
144Dixie Farm and Home
145Merry Go Round
147750 Soap Box - Sound-Off
148750 Soapbox
149Dollar Scholar
1410Cash Quiz Specials
1412100th Anniversary of the Telephone
1413"Art of Living" NBC - Special
1414American Democracy: Reason for Hope, NBC, Special
1415Claire Boyant
1416Captain & Tennille
1417Chester, Lester, and Friends, Special
1418RCA, Chester and Lester
1419Custer's Last Stand, Special
1421Everything You Ever Wanted to Know About the American Revolution, Special
1422First Fabulous Fifty
1423Fairmont Specials
1424The Great Tree
1425Growing Old in America, NBC Special
1426"Goals for America", Replacement for Pro & Con
1427Independence Weekend
1428Independence Weekend, 4th of July
1429"I am the Nation", Special
1430It's the Law, Special
1431"How to Quit Smoking" PSA Tips
1432Jewish Rock, Replacement for Eternal Life, Special
1433The Wally Kennedy Show
1434Colonel Kazoo's Hulabaloo, Special
1435Let's Talk Sports
1436Modulating with McCall, NBC
1437The National Pastime, Special
1438Oglethorpe Special
1439Miscellaneous Specials
1440Outlook '76, Special
1441"Personal Opinion", Replacement for Viewpoint
1442The Problems of the Handicapped, Special
1443Pick a Platter, Special
1444WSB Radio's Birthday
1445Radio Shack Remote
1446Save the Fox, Special
1447Sports Wizard
1448Stage Bands
1449Thank You Lord, Poem
1450Year-end Review, Mutual
1452Family Nutrition
1453Good Old Days of Radio
1454Call the Psychiatrist, 1972-1980
1455Hidden Histories
1456Highway Headlines
1457Hunting and Fishing
1458Inside Story
1459Meet the Press
1460Midnight Minister
152X Minus One
153The Lutheran Hour
154Marta Reports
155Quiz Kids
156Rate the Record
157750 Feedback
158"The World Today" Program
159Comedy Bits
1510Political Conventions
1511Public Service
1512Federal Communication Commission
1513Hallmark's Presentation of "Peter Pan", FM-Simulcast
1514FM Promos
1515Election and Primary Coverage, FM
1516Great 98 APF
1517Atlanta Tennis Classic
1519FM PA Programming
1520WSB FM
1521Federal Crime Insurance PS
1523Freedom Train, PSA
1524Handicapped Vets, PSA
1525You and Your Health, PSA
1526Hire the Handicapped, PSA
1527Latin American Association, PSA
1528Martin Luther King, Jr. Center for Social Change, PSA
1529Black Caucas Bicentennial Oratorical Contest, PSA
1530THOR - Burglary Prevention Month, PSA
1531United Negro College Fund, PSA
1532Voice of Democracy
1535College Football
1536Sports General
1540High School Football
1541Mini Bowl Games
1542Pro Football
1543Peach Bowl
1545Earl Nightingale
1546Second Sunday
1547Show Biz
1548Spirit of 76
1549Strength for Today
1550Update People
161977 January 1-March 21
171977 March 22-June 17
181977 June 18-September 15
191977 September 16-November 24
201977 November 25-December 31
21Daily Program Log, 1977 April 1-September 30
221978 January 1-February 23
231978 February 24-April 5
241978 April 26-June 27
251978 June 28-August 22
261978 August 23-October 31
2711978 November 1-December 31
272Daily Program Logs, 1978 January 1-17
28Daily Program Logs, 1978 January 18-March 26
29Daily Program Logs, 1978 June 5-July 31
30Daily Program Logs, 1978 July 22-31
31Daily Program Logs, 1978 August 1-September 22
32Daily Program Logs, 1978 September 23-December 7
33Daily Program Logs, 1978 December 8-31
34Daily Program Logs, 1978 January 1-April 24
35Daily Program Logs, 1978 April 25-June
361978 July 1-August 31
371978 September 1-October 31
381978 November 1-December 31
391979 January 1-January 31
401979 March 1-March 31
411979 April 1-April 30
421979 May 1-June 6
431979 June 7-June 30
441979 July
451979 August
461979 November
471979 December
481979 January 1-February 28
491979 March
501979 June, October
511979 July, November 1-15
521979 November 16-December 31
har-ms2137_0010"WSB Radio" tape (1/2" open reel audio)

2.2 Television

531973 May 21-July 23
541973 July 24-September 29
551974 July 1-September 2
561974 September 3-30, 1980 April 7-30
5711980 May 1-30
572-6Schedule, 1968 December 29-1973 August 4
581-4Schedule, 1973 August 5-1975 August 16
591-2Schedule, 1975 August 17-1976 January 3, undated
601Celebrity Tennis
602Inner Space
604Elephant Boy
605MCA-TV Distributing Center Suspense Theatre
608Expired Feature Film Contracts
608Screen Gems
609The American Adventure Tape-Films, Inc.
6010All Night Gospel Sing
6012Mighty Hercules, The Schnur Appel, Inc.
6013Greater Bible Stories American Lutheran Church
6014"Jot" Southern Baptist Convention, 1971-1974
6015MGM Television "Then Came Bronson", 1971-1973
6016-17United Artists Television, 1965-1970
6018Green Sheets, 1963-1971
6019Earl Nightingale, 1972-1973
6020The Parent Game, 1972-1973
6021Dr. Kildare, 1972-1973
6022Teleworld, Inc., 1967-1973
6023NBC Films TWX Communications , 1970
6024Television Enterprises Corp., 1968-1973
6025American International Television, 1967-1973
6026Current (Weekly) Outgoing Correspondence (Copies), 1969-1970
611Garnet Films Inc. "Something Else", 1970-1971
612ABC Films, 1960-1969
613Modern Teleservice Chicago, 1961-1966
614Encyclopaedia Britannica Films, 1965-1967
615Filmways (Steve Allen), 1968-1969
616Film Express - Outdoorsman, 1967-1968
617Don Kemper Productions, 1967-1969
618King Features Syndicate, 1964-1968
619Hartwest Television, Inc., 1969-1970
6110Lewron, 1969-1970
6111Schwimmer (Champ. [Championship] Bowling), 1968-1969
6112Westinghouse (Government Story), 1969
6113Reeves Sound Studios, 1968-1969
6114Technicolor (King Family), 1968-1969
6115TRAFCO "Breakthru", 1967
6116Trans-Lux, 1969 December 3
6117Twentieth Century Fox "Big Bands", 1968-1969
6118Triangle Exercise with Gloria, 1966-1967
6119Warner Brothers - Seven Arts, 1964-1973
6120Warner Brothers - Seven Arts Trans-Ships and Corres [Correspondence], 1965-1971
6121Sports Challenge, 1971-1973
6122Sports Action Profile, 1973
6123Filmways Television (National General Specials), 1970-1971
6124Independent Television Corp. Showtime and Spotlight, 1970-1975
6125Technicolor Vidtronics Divsion "Oral Roberts Presents" and Man to Man and Christophers, 1971
6126Allied Artists Assoc. , 1965-1967
6127Allied Artists Booking Schedule, 1968 January-May
6128Desilu Booking Schedule, 1964-1967
6129Embassy Pictures Corp. Booking Schedule, 1968-1969
6130Embassy Films, 1965-1971
6131MGM-TV Films, 1963-1969
6132MGM-TV Booking Schedule, 1966-1967
6133Seven Arts Library Reviews, 1962-1965
6134Screen Entertainment Co. Booking Schedule, 1964-1969
6135Golden Years, 1970-1971
6136Paramount, 1964-1971
6137Feature Play Dates, 1964-1970
6138Misc. Feature Info, 1951-1969
6139MetroMedia Producers Corporation "Primus", 1971-1973
6140MCA-TV, 1968-1971
6141Jack Anderson Show, 1971-1972
6142Secrets of the Deep, 1973-1974
621Merv Griffin Show (VT/C) (Metromedia), 1972-1975
622NBC Charge Sheets (Network Transhipments), 1961-1968
623CBS Films Perry Mason, 1969-1975
624National Telefilm Association, Inc., 1969-1974
625Lewron Television, Inc. "L.M.A.D." [Let's Make A Deal], 1971-1974
626Let's Make A Deal, 1975-1977
627Death Valley Days - Modern Telefilm Service (Hollywood), 1970-1972
628Hollywood Film Enterprises - It's a Small World, 1969-1977
629Hank Thompson, circa 1970
6210Sammy and Company, 1975-1977
6211Candid Camera, 1970s
6212U of Michigan Ecology and Take as Directed, 1959-1973
631Worldvision Enterprises "Mod Squad", 1973-1976
632NTA Film Services "High Chaparral", 1971-1974
633Spirit of '76, 1975
634Four Star Films Big Valley, 1965-1976
635It Pays to Be Ignorant, 1970s
636Lorenzo Music Show, 1976
637Not for Women Only, 1976
638Lloyd Bridges, 1972-1973
639Judd for the Defense, 1973-1975
6310Anthology, 1968 March-April
6311The Deputy, 1967-1969
6312Spring Street USA, 1973 March-October
6313CPM Specs, 1973 January-March
6314Counter Point, 1976
6315Weather World Scripts, 1975
6316"The Search" , 1967, 1970-1971
6317Special Programming, 1969-1971, 1977
6318Local Programming , 1970-1974
6319Programming Information , 1969-1974
6320NBC Programming , 1969-1974
6321Production Department , 1976-1977
722530th Anniversary program, 1978
7226Popeye Club formats, 1968-1969

2.3 News Scripts and Files

6322News Scripts , 1967, 1969-1970
6323News Script , 1971 June 18-June 22
6324News Script , 1971 June 22-25
6325News Script , 1971 June 26-29
6326News Script , 1971 June 30-July 2
6327News Script, 1971 July 3-6
641-14News Script, 1971 July-August
651-5News Script, 1971 August 18-August 30
656WSB Radio News Specials, 1971-1972
657Action News, 1974 March 21
658Airlines, 1970-1971
659Annexation, 1975
6510Awards, 1973-1974
6511Atlanta's Nightclubs, 1968 March
6512Bartow...Cartersville, 1975
6513Matthews Case, 1976
6514China, 1971-1972
6515Bob Cohen Investigative, 1971-1972
6516Concept of Show, 1971
6517Consolidation, 1967-1971
6518Cox Releases, 1972
6519Critique, 1968-1972
6520Daily Story Conferences, 1972-1973
6521Editorials, 1970-1973
6522Editorials (Material), 1970
6523Emory University, 1967-1969
6524Freedom of Press, 1972
6525Background for Don McClellan-Home Energy, 1976
6526Housing Series, 1968-1969
6527Investigation, 1960s
6528Legal, 1971, 1973
6529MARTA, 1973
6530Model Cities, 1972-1973
6531Monday News Conference, 1973-1974
6532Mr. Reinsch's Speech, 1972
6533Murphy Kidnapping, 1974 February
6534News-Money Series, 1976
6535News Department, 1977
661News Department, 1978
662News-Audience Mail, 1978
663News Department, 1979
664Research Inst., 1973
665Richard Russell, 1970-1971
666Run-Down Sheets, 1973-1974
667News Department, 1972-1973
1Radio News Conference Clinic Script, 1962

2.4 Dateline America and Personal Opinion Scripts

668-15Dateline America, 1975 January-August
671-11Dateline America, 1975 September-1976 July
6712Dateline America, 1974-1976
6713Dateline America, 1975
6714Dateline America, 1976
6715Personal Opinion, 1976
6716Personal Opinion, 1977-1981

2.5 World Today Scripts

681-6The World Today Scripts, 1981 December-1984 December
687The World Today, 1981-1983

2.6 Sports

688-9Braves Programming, 1965-1972
6810Braves Requests, 1971
6811-24Atlanta Braves, 1971-1977
691Braves Brochure, 1975
692Braves Promotional Plan, 1978
693-4Hammerin' Hank Aaron, 1973
695Hawks Programming, 1968-1972
696Atlanta Hawks Station Correspondence, 1971
697-8Atlanta Hawks, 1968-1972
699Atlanta Hawks Station Contracts, 1972-1973
6910Affidavits of Performance, Hawks, 1972-1973
6911Hawks Letters, Memos, and General Info, 1971-1973
6912-14Atlanta Hawks, 1972-1974
6915Atlanta Hawks CMC Stereo Letters, Mailed
6916Affidavits of Performance, Hawks, 1973-1974
6917-19Atlanta Hawks, 1973-1975
6920Atlanta Hawks (Work File), 1974
6921Atlanta Hawks (Station Contracts and Correspondence), 1974-1975
6922Atlanta Hawks (Work Folder), 1974-1975
6923Atlanta Hawks (Masters)
6924Hawks Letters, 1975
6925-26Atlanta Hawks, 1975-1978
6927Atlanta Hawks-Technical/Engr., 1970-1972
6928Atlanta Hawks-Sales Promotion, 1971
6929Hawks Song, 1969
6930NBA All Star Game Information, 1969-1973
6931Georgia Basketball-General, 1970-1971
6932NFL Computerized Football, 1970
6933NFL Football, 1973
701NFL Football, 1974
702Atlanta Falcons, 1965-1974
703Atlanta Flames Hockey, 1972-1973
704Atlanta Flames Hockey Contract Negotiations, 1972-1973
705Hockey Programming, 1972-1975
706Flames/Hawks (Ann), 1975-1976
707Atlanta Flames Hockey, 1977
708National Hockey League, 1972 January
709Atlanta Apollos, 1973-1974
7010Soccer Programming, 1966-1968
7011File Soccer Team Formats, 1973
7012World Football League, 1974
7013Programming-University of Georgia Football, 1970-1973
7014Georgia Football, 1971
7015Football, 1972-1973
7016Peach Bowl, 1973
7017Mutual Football, 1977
7018College Football, 1977
7019Peach Bowl, 1979
7020Georgia "G" Day Game Info, 1971, 1973
7021University of Georgia Basketball/Football, 1978-1980
7022-26High School Football, 1972-1975, 1978
7027Metro All Star Team, 1974
7028Golf, 1974
7029-31Football, 1974-1975
7032Sports Reports, 1973
7033Basketball, 1977-1978
7034Sports-General Info, 1973-1974
7035WSB Sports Info, 1970s

2.7 Political

7036Preliminary Research, 1960-1966
7037Elections Research Center, 1966, 1972
7038The Big Night, 1966, 1970
7039Politics - Transcripts on equal time for Lester Maddox and Peter Zach Geer, 1966
7040Politics - Callway and Maddox, 1966
7041Politics - "Write-In, Georgia", 1966
7042Politics - John A. Sibley Speech, 1966
7043Georgia Political Poll, 1966 November
7044FCC-Fairness Doctrine, 1967-1975
711Governor, 1967
712Political Rules References, 1968-1972
713Politics-Endorsement of Charles Weltner and James Mackay, 1968
714Atlanta TV Election Survey, 1968 November
715Elections-Miscellaneous Information, 1968
716Atlanta City Election, 1969, 1972-1973
717Election, 1970, 1972
718Sample Ballot Info, 1974, 1978
719Political-GAB Network Program (Carter-Suit Debate), 1970 October
7110Political Programming, 1971-1974
7111Political - J. B. Stoner Spot Correspondence and Other Info, 1972
7112WSB-TV Political Poll, 1972 October
7113Receiving Form #1, 1972
7114Receiving Form #2, 1972
7115Receiving Form #3, 1972
7116-17WSB Precince Info Sheets, 1972
7118Primary Election, 1972
7119WSB TV Election Coverage: Primary, 1972 August
7120US Senate, 1972
7121Total Votes Cast, 1972
7122US Presidential, 1972
7123City Elections, 1973
7124Politics-Free Speech Statement and Editorial, 1974
7125Political Debates, 1974 August-September
7126-27Democratic Governor, 1974 August 13
7128Democratic Leiutenant Governor, 1974 August 13
7129Republican Governor, 1974 August 13
7130-31Georgia Primary Election Totals, 1974 August 13
7132Totals, 1974 September 3
7133Democratic Leiutenant Governor, 1974 September 3
7134Republican Governor, 1974 September 3
7135Democratic Governor, 1974 September 3
7136Election Coverage, 1974
7137WSB Precinct Information Sheets, 1974, 1978
7138Political Memos and General Correspondence, 1977-1978
721Georgia Primary Election, 1978
722Political-JB Stoner Problems, 1978 June
723Sample Ballot Info, 1956-1972
724-20Poll Results, 1970, 1972, 1974
7221Election Night Info, 1968-1972
7222Senatorial Past Election Poll, 1972
7223Presidential Election-Past Poll, 1972
7224"Decision '78" Georgia Primary Election, 1978 August 8