Request Material





WSB-TV and WSB Radio Records, Series 5. Promotional/Public Relations

WSB-TV and WSB Radio Records, Series 5. Promotional/Public Relations

Descriptive Summary

Title: WSB-TV and WSB Radio Records, Series 5. Promotional/Public Relations
Creator: WSB-TV (Television station : Atlanta, Ga.)
Creator: WSB (Radio station : Atlanta, Ga.)
Inclusive Dates: 1962-1982
Language: English
Extent: 22.75 Linear Feet 23 boxes
Collection Number: ms2137_5
Repository: Hargrett Library

Collection Description

Historical Note

The first broadcast of Atlanta's first radio station, WSB, occurred on March 15, 1922. The call letters, which had been assigned that afternoon by the U.S. secretary of commerce, had formerly been used by a ship's wireless. The station was owned by the Atlanta Journal. On September 29, 1948, the first live commercial television program was broadcast in Georgia. Broadcasting on channel eight from the state's tallest structure at the time, a tower higher than 800 feet, the television arm of WSB Radio and its parent, Cox Broadcasting, began regular service.

For more information, see the article "WSB Radio" in the New Georgia Encyclopedia.

Scope and Content

The promotional/public relations series consists of the general files of the promotions department including advertisements, tear sheets, marketing files, meeting minutes, and correspondence and memoranda. Material related to Arbitron, Pulse, and Nielson ratings and surveys and analysis of programming is also located in this series. The contest files include ad copy for a wide variety of contests, entries, and occassionally photographs of the winners. In 1969, WSB developed the Community Interest Forum, which addressed broader community concerns and these files include meeting minutes, correspondence, and reports.

Organization and Arrangement

The WSB-TV and WSB Radio records are organized into 6 series: sales; programming; press releases and clippings; awards; promotional/public relations; and correspondence and business files.

The promotional/public relations files are organized into 4 subseries: Promotions Department files; Community Interest Forum; surveys/ratings; and contests.


Administrative Information

Conditions Governing Access

Though the collection is open for research, the audiovisual recordings do not have reference copies; however, reference copies can be made available upon request. Availability is dependent upon the format and condition of the recordings.

Preferred Citation

WSB-TV and WSB Radio records, ms2137, Hargrett Rare Book and Manuscript Library, The University of Georgia Libraries.

Finding Aid Publication

Finding aid prepared on: 2014.


Related Materials and Subjects

Subject Terms

Advertisements.
Print advertising.
Promotional materials.
Public opinion polls -- Georgia -- Atlanta.
Public relations.
Radio advertising -- Georgia.
Surveys (documents)
Television advertising -- Georgia.

Related Collections in this Repository

Related collections in this repository: Ray Moore papers, ms3774; Aubrey Morris papers, ms3766; Carolyn Elizabeth Hussey Mendenhall collection, ms3005; George Foster Peabody Awards records, ms3000

Related collections in other repositories: WSB-TV, Georgia Giant Documentary Files, Richard B. Russell Library; WSB-TV Newsfilm Collection, Walter. J. Brown Media Archive & Peabody Awards; WSB (Radio station : Atlanta, Ga.) collection, Emory University; Elmo Israel Ellis papers, ms616, Emory University.


Series Descriptions and Folder Listing

 

5.1 Promotions Department Files

boxfolder
11Ad Club, 1974
12Atlanta Ad Club 2, 1977-1978
13The Adcraft Ad, 1978
14The Adcrafter, 1977
15Ad Ideas-AM, 1973-1974
16Ad-lanta, 1968
17Ad Proofs, circa 1965
18Ad Reprint, circa 1965
19Ads During Rating Period, 1978, 1981
110Advertising to Get Approved, Discuss, etc., 1972-1973
111TV, 1974
112-14Advertisements, 1960s-1970s
oversized_box
1Advertisements
boxfolder
115Source Material, 1975
116ANI, 1972-1974
117Adopt a Family, 1973
118Aero Service, Inc., 1979
119Afro-American History Special, 1972 September
120Agency Billing, 1971
121AIB Public Speaking Contest, 1973-1974
122All About Drugs, 1970
123AM Coverage Map, 1973
124AM Mail Coverage Maps, 1975
125AM Promotion, 1973-1974
126WSB AM Ads, 1977
127American Oil Soccer Santa, 1972
128American Women in Radio and TV, circa 1980
129-32Associated Press Awards, 1959-1960, 1962, 1967
133-36ARB [American Research Bureau]/Arbitron, 1972-1973, 1975-1976
137ARB [American Research Bureau] Broadcasts, 1974-1975
138Artwork, 1968
139Audience Ads, 1967-1971
140Auto Dealer Promotion, 1963 May
141Automobiles (Used in National Ad), circa 1965
142Automobile Show-Detroit (Winners at Atlanta Airport), 1962
143Automobile Show-Detroit, 1962 October 31
14424th Annual Atlanta Advertising Institute, 1973
145"Atlanta Calling America", 1974 April
146Atlanta Classic, 1972
147Atlanta Flames, 1977
148Atlanta Magazine, 1974-1978
149Atlanta Postal Academy, 1972 May
150Atlanta Profile, 1970
151Atlanta Program Schedule, 1977
152Atlanta University Internship, 1974
153-58Atlanta University Scholarship, 1976-1979, 1981
159Atlanta's Alert on Crime, 1971 March
160Aubrey Award Mizrachi Women, 1970
161Audience Advertising and Promotion Report, 1970
162Awards Sent by Station, 1981
163Awards Wall-Used in Ads, 1966
164AWRT, 1975 January 24
165B-Hive, 1969
166Back to the Bible, 1966-1971
167Bagwell 50th Anniversary, 1972 December 8
168Bruce Bartley and Gloria Loving, 1968
169Basketball Pictures-University of Georgia, 1962-1963
170Beam International, 1976
171US Bicentennial, 1976
172-73Bicycle Morning, 1980-1981
boxfolder
21Bicycle Morning, 1979-1981
22Birthday Proclamations, 1972
23Black Almanac, 1972
24-5BMI [Broadcast Music, Inc.], 1974, 1976
26Boat Show, 1971 February 5-14
27BPA [Broadcasters Promotion Association], 1973
28Banner Night, 1966
29Braves Booster Luncheon, 1966
210Braves Opening Night: Milo Hamilton and Dignitaries, 1966
211Braves Opening Night: Milo Hamilton, Frank Stietler, Mayor Ivan Allen, 1966
212Braves Opening Night: Governor Sanders and Milo Hamilton, 1966
213Braves, 1972
214Broadcasting Ad, 1979
215Adards: Broadcast Pioneer Mike Award, 1962
216Buckhead Atlanta Ad , 1978
217-24Budget, 1969-1973, 1975, 1978-1980
225-26Budget Proposal, 1971, 1974
227Monthly Breakdown-Budget, 1971
228Budget Breakout, 1972
229Bus Signs, circa 1970
230-31Calendars, 1964-1974
232Camp-O-Rama, 1963 April 6-7
233Car Tags, 1973 June
234CBS Spot Presentation, 1971 March 25
235-36Christmas Cards, 1965, 1968-1969, 1980
237Cobb County Youth Museum Tape
238Community Activities, 1976
239Community Coalition on Broadcasting, 1974-1976
240Community Luncheon/Forums Master File, 1971
241Cold Turkey Drug Abuse Program, 1970
242-44Coverage Map WSB, 1972, 1976-1977
245Coverage Map: Night 50% 0.5 MV/M Contour, 1967-1970
246Coverage Map/Printing, 1965-1967
247Cox Corp Ads, 1975-1980
248-49Creative Loafing, 1975
250Crime Victims Project, 1977-1978
251Display (and Robert K. Price Co.), 1965-1970
252Documentaries, 1974
253Dogwood Parade, 1976
254Downtown Atlanta Blackout: Aubry Reading Newspaper, 1978
255Easter at Lenox, 1972
256Easter Bunny, 1972
257Educational Project, 1976-1977
258Electronic Newspaper, 1977-1978
259Emergency!, 1966
boxfolder
31Empty Stocking Fund Drive - Jaycees, 1975
32Encyclomedia, 1978
33-5Energy Crisis, 1973-1974
36-7EOA [Economic Opportunity Atlanta, Inc.], 1972-1973
38-10Factbook, 1972-1973
item
har-ms2137_0004FM100 Plan audio (1/4" open reel audio)
boxfolder
311FM100 Plan
312-13FM-Ad, 1973-1977
314FM Guide, 1967
315FM Promotion, 1974
316FM Ratings and Figures, 1968-1971
317Four Aces with Bob Van Camp, undated
318Fourth of July Parade, 1979, 1981
319Georgia Gazette, 1976
320Georgia Music Hall of Fame, 1979 September
321Georgia On My Mind, 1979
322GAB [Georgia Association of Broadcasters], 1974
item
har-ms2137_0005Gaither Party (1 of 2), 1973 June 30 (1/4" open reel audio)
item
har-ms2137_0006Gaither Party (2 of 2), 1973 June 30 (1/4" open reel audio)
boxfolder
323Frank Gaither, 1973
324GAN [Georgia Association of Newscasters], 1975
325Governor Carter, 1970
326Hawks - Players: Pete Marevich, undated
item
1Hawks - WSB Banner
boxfolder
327Helicopter, 1960-1964, 1971
328Helicopter-Atlanta Magazine Reprints, 1962
329Hidden History, 1970
330High School Reporter, 1973
331High School Questionnaire, undated
332Highway Signs, undated
333-36Home Buyers' Marathon, 1975-1976, 1978
337Icicles, 1973
338Israel: Frontier for Democracy - Aubrey Morris Special, 1971
339Japanese Broadscater Visit - Speech, 1971 May
340Japanese Broadcaster Visit, 1971 April-May
341-43Junior Achievement, 1971-1973
344-48L'Chaim to Life, 1975-1979
349Christmas Lenox Square, 1978
350Lenox Square, 1976
351Lenox Promotions, 1976
352Leone Tan - Visit to WSB, 1975
353Letterheads, 1973
354Library List, 1973
355License Renewal Speech, 1973-1974
356-57Little People, 1975-1976
358March of Dimes Pledge Walk, 1976
359March of Dimes, 1975
360Mayor Massell with John Moore, 1971 October 18
361Mayor Sam Massell and John Moore: "Sound Off", 1971
boxfolder
41Memos, Letters, etc: to Agency CWA, 1969-1972
42Memos: Lee Morris, 1974
43Memo - Programs, 1974
44Midnight Minister, 1973, 1977
45Midnight Scene, 1971
46-7Mike Award, 1962-1965
48Miscellaneous Pictures and Captions
49Lee Morris
410CBS Mystery Theater, 1977
411NAB [National Association of Broadcasters], 1967-1979
412NAB [National Association of Broadcasters] Convention, 1967
413NAFMB [National Association of FM Broadcasters] "Protest" Flyer, 1967
414NAFMB [National Association of FM Broadcasters], 1971-1975
415Narcotics Treatment Center, 1972
416NBC Promotion, 1968-1973
417NBC Radio Affiliates Maps, 1967
418NBC Radio Network Personalities, 1970, 1975
419NBC Superjam Concerts, 1974
420NBC "Trouble Spot" Map, undated
421Neighborhood Newspapers: Dateline America Ad, 1976
422Neighborhood Newspapers, 1973-1974
423Neiman Marcus, 1976-1977
424New Building, 1981
425Newcomer Welcome Letters, 1966
426News Coups, 1971
427News Seven, 1971
428Newspaper Report: WSB Radio, 1966
429Opel Oktoberfest, 1967
430Earl Nightengale [Nightingale], 1971
431Earl Nightingale Programs, 1970-1971
432Nightime Radio, circa 1980
433NRBA [National Radio Broadcasters Association], 1978-1979
434NRTA [National Retired Teachers Association], 1975
435Oktoberfest, 1968
436Open Forums, 1972
437Outdoor Advertising Proposal, 1967-1968
438"Outstanding Communicator of the Year" Award - Aubrey Morris, 1967
439Past Program Schedules, 1967-1973
440Petry (Correspondence, etc.), 1961-1966
441-42Petry, 1966-1967
443Picture and Outlines to Magazines, 1979
444Perimiter Mall Show, 1976
445Plimpton, 1972
446Poverty Series, 1970
447Pro and Con, 1977-1978
448Profile on WSB Radio, circa 1971
449Program Plan Outline, 1976
450-51Program Profiles, 1972-1973
452Promotion Guidelines, 1976
453Promotions: Send to Christal Offices, 1973
454Pulse, 1972-1973
455The Quill, 1962, 1970
456Quotable Quotes, 1973-1974
457RAB [Radio Advertising Bureau] Ad for Atlanta Magazine, 1972-1973
458Race Relations, 1970
459Radio Code News, 1965
460Radio for Drug Treatment Center, undated
461Radio Free Europe Regional Coordinator Contracts, 1970
462Radio Hall of Fame, 1977
463Radio is Now!, undated
464-66Radio Programming Profile, 1975-1979
467Radio Promotion, 1976
boxfolder
51Radio Promotion: TV Spots, 1975-1976
52Radio Promotion, 1978
53-4Rate Cards, 1972-1973
55Red Cross Blood, 1976-1977
56Reinsch Speech, 1965 April 7
57Removing the Rust (Broadcasting) Ellis, 1953, 1981
58-9Requests - Materials and Information, 1966-1967
510-18Requests, 1968-1980
519-21Research, 1972-1976
522Rhino, 1968
523Rich's Survey, 1970
524Road Atlanta, 1978
525Richard B. Russell Program Biography, 1952
526Russell Coverage, 1971 January
527Safetyrama, 1973
528Saint Patrick's Day Parade, 1980
529Sales Presentations, 1974
530Sales Promo, 1973
531Sales Management, 1973
532Salute to Kagoshima, 1968
533-34Santa Claus Lunch Box, 1969-1970
535-40Scholarships, 1968-1976
541Jack Scott - Lester Maddox
542Scottish Rite Thanksgiving Game, 1973-1974
543Scottish Rite, 1976
544Seat Belt Law, 1972
545SECRA [Southeastern College Radio Association], 1975
546Sentinel Star Newspaper, 1977
547Shrimp Boat Luncheon
548Sign On, 1965 January-May
549Skeeter Meter, 1977 July-August
550-51Skycopter, 1968, 1976
552Softball Marathon, 1979
553-54Southern Israelite, 1976-1980
555Sound of Atlanta, 1981-1982
556-57Sound-Off, 1974-1975
558Specialty Advertising, 1971
559Speeches - Career Day, 1970
560The Sports Voice of the South, 1977
561-62SRDS [Standard Rate and Data Service, Inc.], 1974, 1976-1977
563Stage Three Promotional Report, 1966 November-December
564Stage 3 Material, 1966-1967
565WSB "750 Star Community" Promotional Materials, etc., 1967-1969
oversized_box
1WSB Seminar program, 1965
boxfolder
566"Starching Newspapers: What Comes Out in the Wash" (Miami-Dayton Studies), 1973
567Stay and See America in Georgia, 1975
568-69Stay and See Georgia, 1971, 1979
item
har-ms2137_0007Stay and See Georgia (1/4" open reel audio)
boxfolder
61Stay and See Georgia, 1973
62Stone Mountain Park, 1967
63Suicide, 1969
64-12Summer Fellowships for Teachers, 1971-1981
613Summer Interns and Scholarships, 1971-1973
614-17Summer Journalism Fellowship, 1977-1980
618-19Super Summer, 1973-1974
620Survey of Buying Power, 1976
621Sylvia Smythe-Winterbottom, 1965
622-23Telegrams, 1966-1969, 1972-1973, 1977
624Timebuyer Spots, 1969
625-27Tower Talk AWRT [American Women in Ratio and Television, Inc.], 1969-1972
628-29Trade Agreement: WSB Radio/WSB TV, 1974-1977
630Trade Agreement Newspapers, 1975
631Trade Out WXIA-TV, 1974
632Traffic in Atlanta, 1969
633Transistor Band, 1967 July
634Transistor Radios, 1967-1968
635Transit Advertising, 1966, 1971
636Transmitter: Continental Type Electronics 317-B 50KW, 1964 February 26
637Turner - Outdoor Advertising Program, circa 1970
638TV-Radio Mirror Story, 1970
639-40TV Spots, 1974-1975
641Uganda Visitor, 1968
642-43United Way, 1976-1977
644Urban Crisis, 1968
645Urban League: Membership and Contribution, 1970
646Urban League, 1972
647Bob VanCamp and Jack Scott Going Away Party
648VD Campaign, 1967-1968
649The Violent Crime Problem in Atlanta, 1976 September
650Visitor Coming to WSB Radio, 1977
651WAGA-TV, 1974
652WCCO, 1969-1970
653WHIO, 1974
654Who's Who in America, 1977-1979
655Who's Who in Country and Western Music, 1979
656Who's Who in Finance and Industry, 1978
657Who's Who in the South and Southwest, 1977-1979
658WIOD Miami, 1974-1976
659We Sincerely Believe (Booklet), 1969
boxfolder
71"We Sincerely Believe" Pictures, 1966
72We Sincerely Believe, 1966
73Welcome to White Columns
74Welcome Wagon, 1969-1975
75Jim Wesley
76White Collar Crime, 1976
77-8Roger Whittaker, 1974-1980
79WLW, 1969
710Women's Lib
711Working Women, 1974
712WQXI Radio Atlanta
713X - I [X-minus-1], 1973
714WSB Achievements, 1970
715-16WSB Radio 50th Anniversary, 1972
717-18WSB Birthday, 1966, 1971, 1976-1977
719WSBloopers, 1970
720WSB Brochure, 1975
721WSB FM, 1979
722WSB FM Logo Creative
723WSB-FM Program Schedule, 1971-1972
724WSB-FM Sound of Love
725WSB Merchandising
726WSB Program Philosophy
727WSB-AM Program Schedule Revising, 1970
728WSB Radio Clients, 1970
729WSB Radio Legion of Loyal Listeners, 1973
730WSB Remains Nation's Most Decorated Radio Station, 1964
731WSB Sales Letter, 1980
732WSB Statement of Policy and Philosophy on Community Service, 1960-1965
733WSB Television, 1978
734WSB TV Luncheon, 1971
735WSB TV Parade, 1978
736WSOC, 1966-1968
737YMCA, 1975
 

5.2 Community Interest Forum

boxfolder
737-38Community Interest Forums, 1969-1970
739Community Relations, 1969-1971
740-46Community Interest Forums, 1969 June-1970 March
boxfolder
81Community Interest Forum: Ecology, 1970 May 20
82Community Interest Forum: Population Crisis, 1970 June
83Community Interest Forum: Money Problems, 1970 July
84Community Interest Forum: Voting and Politics, 1970 August
85Community Interest Forum: The Police and Community Relations, 1970 September
86Community Interest Forum: Youth, 1970 October
87Community Interest Forum: Unfinished Business, 1970 November
88Community Interest Forum: World of Medicine, 1970 December
89Community Forums: Sources, 1970-1971
810Community Luncheon/Forums Background, 1971
811Community Interest Forum: Publicity and Public Relations, 1971 January
812Community Interest Forum: Educational Needs, 1971 February
813Human Relations, 1971 March
814Community Affairs Luncheon: Human Relations, 1971 March 17
815Community Interest Luncheon: Employment of Minorities, 1971 April 21
816Community Forum: Health, 1971 May
817Community Forum: Illiteracy, 1971 June
818Community Interest Forum: The Aged, 1971 July
819Community Interest Forum: Economic Opportunity Atlanta, 1971 August
820Community Interest Forum: The Drug Problem, 1971 September
821Community Interest Forum: Atlanta's Problems - The Teenager's View, 1971 October
822Community Interest Forum: New Teachers - New Problems, 1971 November
823-24Community Interest Luncheon/Forum: Environmental Control, 1971 December
825Community Luncheon Forums: WSB-TV Sponsored, 1971-1972
826TV-Community Interest Forum, 1972
827Open Forums, 1972
828Community Interest Forums, 1972
829Luncheon Forum: Hiring the Handicapped, 1972 January
830Community Interest Forum: Job Discrimination Against Blacks, 1972 February
831Community Interest Forum: Atlanta's Black Businesses, 1972 March
832Community Interest Forum: What Do We Need to Have a Peaceful, Productive Summer for Our Youth?, 1972 April
833Summer Program Committee Reports, 1972 May
834Community Relations Forum, 1972 June
835Community Interest Forum: Atlanta's Growing Spanish Population, 1972 June
83618-Year-Olds' Luncheon Forum, 1972 July
837Literacy Action, Inc, 1972 August
838Are Media Reporting News or Making News?, 1972 September
839What Can Be Done to Stop the Criminal Assaults on Atlanta's Streets?, 1972 October
840Advertising, 1972 November
841Black Women Employment Program, 1972 December
842TV-Public Affairs Luncheon, 1973
843What Does the Immediate Future Hold for Atlanta's Educational System?, 1973 January
844What Is Now Being Done to Improve Offender Rehabilitation Programs?, 1973 February
845Community Interest Forum: How Can We Make Downtown Atlanta Stay Alive?, 1973 March
846Community Interest Luncheon: Atlanta's Summer Recreation Program, 1973 April
847Older Americans in Action, 1973 May
848Community Interest Luncheon: On Homicidal Tendencies, 1973 June
849-50Community Interest Forum: Housing, 1973 July
851Community Interest Luncheon: Atlanta's Pressing Problems, 1973 August
852Atlanta's Transportation and Traffic Problems, 1973 September
853Government Inefficiency, 1973 October
854Family Planning and the General View Toward Abortion, 1973 November
855Community Luncheon Forum: Bedford-Pine Urban Renewal Project, 1973 December
856TV-Community Interest Luncheons, 1974-1975
857The Energy Crisis, 1974 January
858Community Interest Luncheon: Food and Milk, 1974 February
859Atlanta's Alert on Crime, 1974 March
860What Is the Status of Mental Health, 1974 April
861Summer Employment for Young Atlantans
862Atlanta's Sex Crime Crisis, 1974 June
863Scholarship and Fellowship Recipients, 1974 July 17
864Venereal Disease, 1974 August
865Housing in Atlanta for Low-Income Families, 1974 September
866The Physiological and Psychological Conditions of the Industrial Manager, 1974 October
867Community Interest Luncheon:The Economy's Effect on Charitable Organizations, 1974 November
868Community Interest Luncheons, 1975
869The Next Four Years In Government, 1975 January
870Community Interest Luncheon: An Assessment of the Broadcast Media, 1975 February
871Community Interest Luncheon: Business Outlook '75, 1975 March
872Community Interest Luncheon: The Broadcaster's Role in Cases of Emergency, 1975 April
873Summer Jobs for Youth, 1975 May
874The Fulton County Police Services, 1975 June
875How Good and How Bad Are Our Schools, 1975 July
876The Law and the Courts, 1975 August
877FBI and Its Role In Your Community, 1975 September
878Luncheon: The Georgia Conservancy - Goals and Objectives, 1975 October
879Atlanta Community Relations Commission, 1975 November
880MARTA, 1975 December
881Community Interest Forums, 1976
boxfolder
91What Is the Future of Aviation in Atlanta?, 1976 January 21
92The Weather, 1976 February 18
93The League of Women Voters of Atlanta-Fulton County, 1976 March 17
94Poverty Rights Organization, 1976 April 21
95United Negro College Fund, 1976 May 19
96What Do We Need To Know About Blacks in Our Society?, 1976 June 16
97Medical Information for the General Public, 1976 July 21
98Parents Anonymous, 1976 August 18
99What Do We Need to Know About Blacks in Our Society?, 1976 September 15
910-11Lockheed, 1976 October 20
912Georgia's Elderly Citizens: Their Problems, Hopes and Aspirations, 1976 November 17
913Community Interest Forum Cancelled, 1976 December
914Community Interest Forum Minutes, 1975-1977
915Lockheed, 1977 January 19
916Chattahoochee River Waters: Is There Enough for the Future?, 1977 February 16
917Laws on Libel and Slander, 1977 March 16
918 EOA [Economic Opportunity Atlanta, Inc.] Drug Recovery Program, 1977 April 20
919What's New in Education?, 1977 May 18
920Governor's Office of Consumer Affairs, 1977 June 22
921The Georgia Safety Council, 1977 July 13
922The American Trauma Society, 1977 August 3
923How Broadcasters Can Better Serve the Schools of Metro Atlanta, 1977 September 21
924Outlook for Big League Sports in Atlanta, 1977 October 19
925United States Department of Commerce - Office of Minority Business Enterprise, 1977 November 16
926Community Interest Forums, 1978
927The Economic Outlook for 1978, 1978 January 18
928Weather and the Public Welfare, 1978 February 9
929What's Happening to Religion on Radio and Television?, 1978 February 15
930The Recording Industry: Records and Tapes, 1978 March 14
931The Equal Rights Amendment: Pro and Con, 1978 April 19
932The New Challenge Facing the News Media, 1978 May 17
933Common Problems and Common Responsibilities of Metro Atlanta Communities, 1978 June 21
934The Martin Luther King, Jr. Center for Social Change, 1978 July 19
935The Atlanta University Center, Inc., 1978 August 16
936Public Health in Georgia, 1978 September 20
937Union News and Views, 1978 October 18
938Junior Leagues in Action in Metro Atlanta, 1978 November 15
939North Board Room Meeting, 1978 December
 

5.3 Surveys/Ratings

boxfolder
940-41Coltram, 1971-1973
942-43Coltram: NAB [National Association of Broadcasters] Trend Analysis Reports, 1970-1974
944Community Antenna Television (CATV), 1966-1972
945Cox - General Information, 1965-1968
946Cox - Research Department, 1967-1972
947Group Share Analyses, 1968-1971
948CE Hooper, Inc, 1966-1972
949Independent Stations (INTV), 1968-1974
950Independent TV Station Research, 1972
951Marketing Evaluations, Inc. Correspondence, 1967-1970
952Marketing Evalutation, Inc. - TVQ General Information , 1967-1970
953Marketing Evaluations, Inc. PIQ [Program Idea Q] Information, 1966-1969
954Marketing Evaluation, Inc. TVQ Trends for Network Programs, 1967-1969
955Marketing Evlautions - TVQ Subscriber Bulletins, 1967-1973
boxfolder
101 Movies - General Information, 1968-1969
102News Programming - Local TV, 1967-1969
103Newspapers vs. Television, 1965-1969
104Programming, 1968-1972
105Radio Advertising Bureau (RAB) Correspondence, 1966-1972
106Radio Advertising Bureau (RAB) Pulse Task Force, 1968-1972
107Radio Sales Rep Survey (CBC), 1970-1973
108St. Louis Attitute/Personality Study (Magid Report), 1967
109Syndicated Program Guide (Cox), 1968-1969
1010Syndicated Programs, 1967-1971
1011Television Bureau of Advertising, TvB, 1967-1973
1012Instant Cume, 1967
1013Cume Articles/Successes, 1968
1014Cume General Correspondence, 1966-1970
1015Cumes - General Information, 1967
1016Cume Research Analyses, 1969
1017Charlotte Cume, 1970 November
1018Charlotte Cume, 1970 February-March
1019Charlotte Cume, 1969 February-March
1020Charlotte Cume, 1967 February-March
1021Charlotte Cume, 1965 November, 1966 February-March
1022WSOC-TV Cume Presentation, 1966 November 11
1023WSOC-TV Cume Request Forms, 1965
1024-26Dayton Cume, 1971-1972
boxfolder
111-2Dayton Cume, 1970
113-6Los Angeles Cume, 1967-1969
117Minneapolis-Saint Paul Cume, 1969 February-March
118-13Pittsburgh Cume, 1967-1973
1114WIIC Cume Presentation, undated
1115-17San Francisco Cume, 1967-1972 November
1118San Francisco Cume NSI, 1970 November
1119San Francisco NSI F/M, 1972
boxfolder
121San Francisco F/M NSI, 1970
122Chrystal Research - WIOD/WAIA Miami, 1973
123Pulse - FM Penetration, 1968
124Pulse Re-Interview Study, 1972-1973
125Telerep, Inc. - "Please Let Us Have the May Book as a Planning Tool", 1971
126Telerep, Inc. - Station Promotion: Al Masini, 1972
127Telerep, Inc. - What the Agencies and Clients Are Asking For..., 1973
128Tele-Rep (WHIO-TV), 1970-1973
129WSB-TV Atlanta Fmales Hockey, 1972-1973
1210WSB-Radio: Atlanta Hawks Listening, 1970, 1972
1211WSB-TV Ascertainment Study, 1972
1212WSB-FM Mail Listener Survey, 1973
1213Rich's Survey - General Information, 1970 September
1214Rich's Survey - Print-outs and Research, 1970 September
1215-18WSB TV Analysis, 1970-1973
1219-20WSB-TV Correspondence, 1970-1973
1221Atlanta TV Monitor, 1972 March
1222WSB-TV Sears, Roebuck Info, 1970 June
1223WSB-TV Parade Awareness Survey, 1970
1224MARTA Survey, 1971
1225WSB Basico Study, 1971
boxfolder
131WSB-AM-FM-TV, Atlanta Newspapers: Rich's Survey, 1971 April
132WSB Radio Analysis, 1970-1971
133Rich's Survey: Correspondence, 1970 September
134Atlanta News Content Study: University of Georgia, 1970
135WSB-Radio Magid Study, 1973
136WSB-Radio Rating Seminar, 1973 January
137WSB-TV Rating Seminar, 1973 January
138WSB-TV Starch Study, 1973 May
139WSB-TV Local News Survey, 1973 Julty
1310WSOC Radio - CBC Rating Seminar, 1972 December
1311WSOC-TV Retail Seminar, 1973
1312WSOC-TV Starch Study, 1973 June
1313WSOC-TV CATV Survey, 1972-1973
1314WSB-TV Early Fringe Survey, 1973 May
1315WSOC-TV Community Needs Survey, 1972
1316WHIO Radio - CBC Rating Seminar, 1972 December
1317WHIO-TV Dayton Agency/Telemar/Marketron Presentation, 1973 December
1318WHIO-TV Reception Survey, 1973 August
1319WHIO-TV Advertiser and Agency Survey, 1973 January
1320WHIO-TV Public Ascertainment Survey, 1973
1321Dayton Compositional Study, 1973
1322KFI Radio Awareness Survey, 1973 September
1323KFI Radio Ascertainment, 1972
1324WIOD/WAIA Radio Promotion Awareness Survey, 1973
1325WIOD/WAIA Radio Ascertainment, 1972
1326WIOD/WAIA Radio Starch Study, 1972 November, 1973 May
1327WIOD Radio ARB Agency Survey, 1973
1328WIOD/WAIA Radio Starch Survey, 1972 November
1329WIIC-TV Newscaster Test Survey, 1973 June
1330WIIC-TV News Survey , 1971
1331WIIC-TV Salesman Survey, 1973
1332KTVU Research, 1972-1973
1333KTVU Childrens, Parents and Teachers, Ascertainment Study, 1971 October
1334KTVU Ascertainment Survey, 1972
1335KTVU CATV Survey, 1973
boxfolder
141WSB Radio Welcome Wagon Surveys, 1973 July
142Pulse, 1976
143WSB Presentation: CBS RSS, 1970 June
144WSB Radio Analysis, 1972-1973
145WSB Radio - Management Reports - Arbitron and Pulse, 1970-1973
146WSB TV Lester Maddox Show Surveys, 1972 September 1
147WSB-Radio ARB Re-Interview Survey, 1972
148Surveys - Polls, etc., 1976-1977
149Ratings, Statistics, etc.
1410Audience Trend Sheets, 1978
1411CBC Research Correspondence, 1976-1977
1412-13Ratings, 1971-1972, 1980
1414Ratings WSB-AM, 1972
1415Bryl Creme Atlanta Survey - WSB Radio, 1971
1416KFI Ascertainment Worksheets (Categorizing of Information from Interviews), 1972 September
1417KFI, 1972
1418-21Community Leader Survey, 1972
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151CBC FM Study, 1972
152Cox Market Ownership Awareness Survey, undated
153Original Tables - Cox Market Ownership, undated
154Washington Community Survey, undated
155Washington Community Verbatims, undated
156Financial Analysts, undated
157Financial Survey, undated
158Broadcaster Survey, 1975
159Broadcasting/Advertising, undated
1510Broadcasting Community, 1975
1511Advertising Community, 1975
1512Arbitron Radio - Radio Coverage Study, 1973
1513KTVU-TV Buyer Attitute Survey, 1972 June
1514KTVU CATV Survey, 1973
1515KTVU-TV General Public Ascertainment Survey, 1973
1516Arbitron Radio Correspondence, 1967-1973
1517-18Arbitron Radio - General Information, 1970-1973
1519-21Arbitron Radio - Methodology, 1966-1972
1522-24Arbitron Television - Correspondence, 1966-1973
1525-26WSB General Public Ascertainment Survey, undated
1527TV Newscaster Survey, 1974
1528Broadcasting Industry Image Study (Sample), undated
1529-30Los Angeles Radio Awareness Survey
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161-3Los Angeles Radio Awareness Survey, undated
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17Atlanta Local News Survey, 1973
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181-2KTVU General Public Ascertainment Survey
183-7Follow-Up Interveiw: Atlanta Cable TV Newscaster Survey, 1974
188TV Newscaster Survey, 1974
189-11Atlanta Broadcast Ownership Awareness Survey
 

5.4 Contests

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191Surprise Car Contest, 1965 February
192WSB Surprise Car Winner, 1965 March 27
193-4Win-A-Car Contest, 1966
195-6Lenox Car Give-Away, 1972-1973
197Capri Contest/Lenox Square, 1972
198Luv Truck - APF [Audience Participation Feature]
199Hub Ford - Lenox Pinto Giveaway, 1974
1910Small Car - APF [Audience Participation Feature] - Cancelled, 1976 July 15
1911New Car - APF [Audience Participation Feature], 1976
1912Car Buyers' Carnival, 1976
1913Suzuki Contest, 1966
1914Motorhome Contest, 1973 August
1915Road Atlanta Pace Car, 1977
1916Cadillac Contest, undated
1917Super Coupe, 1981
1918Delta-DC/10 Contest, 1972 November
1919Swap Contest with Delta, 1973
1920Boat-A-Rama Contest, 1962
1921Name-the-Boat Contest, 1962 August
1922Sailboat Contest, 1966
1923Camping Car Contest, 1967
1924Fantastic Fishing Boat and Trailer Contest, 1977
1925Shrimp Boat Contest, 1972
1926Riverboat, 1974
1927-31Atlanta Boat Show, 1973-1979
1932-34Boat and Camping Show, 1975-1976, 1978
1935-36Atlanta Camping Show, 1975, 1977
1937Atlanta Recreation Expo, 1977
1938Aardvark Promotion, 1976
1939Aardvark Contest, 1976
1940Theatre of the Stars, 1977
1941Tony Orlando and Dawn - Promo, 1976
1942Dennis Yost Contest, 1975
1943Hank Curth with Astronaut Sherrad, 1962
1944Win a Date with Robert Goulet, 1967
1945Tom Jones Contest, 1973
1946Tony Bennett Show, 1973
1947Great Music Contest, 1973
194876 Kazoo Band Promotion, 1976
1949Mystery Tune Contest, 1967
1950Gold Records, undated
1951Creative Music Festival, 1977
1952Metropolitain Opera Radiothon
1953Winnie the Pooh, 1976
1954Met Marathon, 1977
1955Cinderella Contest, 1977
1956Vlassic Pickles, 1975
1957Whopper Eating Contest, 1974
1958Sardine APF [Audience Participation Feature], 1974 November
1959Sardine APF [Audience Participation Feature] Winner, 1974
1960Domino Sugar "Win a Week's Worth of Groceries" Contest, 1966
1961-62Great Grocery Giveaway Promotion, 1976
1963Big Star/Richway Food Stores, 1977
1964Galaxy of Groceries, 1977
1965S&H Green Stamps, 1977
1966Dream Dinner Contest Proofs and Pictures, 1966
1967Candle Contest, 1966
1968Crystal Radio Contest Winner, 1966
1969Wire Contest, 1966
1970Wink Contest, 1967
1971-72Win a Cow Contest, 1966-1967
1973-74Cow Milking Contest, 1974
1975The Greatest Sew on Earth, 1977
1976WSB Radio Savings APF [Audience Participation Feature], 1976
1977Super Savings Day's Secret Safe, 1977
1978-79Dime and Dollar Days, 1976
1980Furniture Festival APF [Audience Participation Feature], 1976
1981Home Furnishing Month, 1976
1982Home Show, 1979
1983-84Home and Garden, 1976
1985-86Builders' Tournament, 1975-1976
1987Do It Yourself APF [Audience Participation Feature], 1976
1988Home Buyers Marathon, 1976
1989Home Sweet Homes APF [Audience Participation Feature], 1976
1990-92Lady Tara, 1973-1976
1993Tara Auction, 1976
1994Dennis Yost Contest, 1975
1995-97Easter Egg Contest, 1965-1967
1998Radio Rabbit, 1966
1999Lenox Square Easter, 1971
19100-103Eggshell Contest, 1973-1976
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201Whiskey Easter Wabbit, 1977
2024th of July Parade, 1976
203-4Back to School, 1976
205Labor Day Contest Winner, 1972
206-7Autumn Leaves, 1974-1975
208Christmas Journey, 1974
209-12Christmas Card Contest, 1972-1973
2013Southern Bell's Santa Phone (WSB Radio's Santa Contest), 1965 December
2014Empty Stocking Fund, 1976
2015Piani for Christmas, 1978
2016Miss Georgia Holiday Pageant, 1980
2017Ice Capades Chalet "Keep Cool" Contest, 1973
2018Ice Capades, 1976
2019Holiday On Ice, 1974
2020Ice Show, undated
2021Icy Party, 1976
2022Run Up the Mountain, 1976
2023Wicks Remote - College Park, 1976
2024Golden Leaf Festival - Lake Lanier Islands, 1976
2025Beautiful Noise, 1976
2026Clown Promotion, 1976
2027Circus Fund, undated
2028Ringling Brothers Contest, 1973
2029Circus, 1974
2030-31Wheelhorse Contest, 1967
2032Snapper Derby, 1976
2033Football Contest, 1962 January
2034Name the Team Contest, 1965 August
2035WSB Football Contest with Walton Clothes, 1973
2036-37Football Favorite Contest, 1972-1973
2038-39Super Bowl Football Funny Contest, 1972-1973
2040Hawks, 1973-1974
2041Hawks Fan of the Year, 1976
2042Hawks Basketball Scholarship, 1976
2043Junior Flames, 1977
2044Favorite Flames Contest APF [Audience Participation Feature] , 1978
2045Atlanta Tennis Classic, 1975 March
2046Bat Boy Contest, 1973
2047Bat Boy and Ball Girl, 1977
2048Braves Baseball Booster Contest, 1977
2049Braves All Faiths Day Promotion, 1976
2050Wishbone/Braves Home Run Club, 1974
2051Braves Straight A Promotion, 1976
2052WSB Otasco Baseball APF [Audience Participation Feature], 1975 May-September
2053World Series Contest, 1965
2054Softball Marathon, 1979
2055Eastern Golf APF [Audience Participation Feature], 1974
2056Golf Gabber, 1975 April-May
2057Golf Shot, 1975 May
2058Golf APF [Audience Participation Feature], 1975 May
2059Golf Classic, 1976
2060Snapper 750-Derby Promotion, 1976
2061US Open APF [Audience Participation Feature], 1976
2062-64Fish Tale, 1974-1976
2065Fish Tale Promotion, 1976
2066Blue Marlin Fishing Trip Contest, 1972
2067Buzz-Buzz Promotion, 1976
2068Camping Show, 1973
2069-70Camping Contest APF [Audience Participation Feature], 1976
2071Bowling APF [Audience Participation Feature], 1976
2072Name the Sports Contest, 1966
2073Sports Contest, 1966
2074Super Sport Contest, 1967
2075-90School Spirit Contest, 1965 May-1981
2091Metro Atlanta High School Honor Band, 1976
2092Georgia's Best Teacher Contest, undated
2093Teach Your Children, 1976
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211-5Great Young Americans, 1974-1978
216-8Speak Up for America, 1974, 1976
219Future Americans, 1977
2110Great American Contest, 1973
2111Young American Award, undated
2112 Patriotic Slogan Contest, 1976
2113Bicentennial Slogan Contest, 1976
2114Penny Patriot APF [Audience Participation Feature]
2115Douglas County Days, 1977
2116Decatur Federal WSBU Contest, 1972
2117Sweet Talk, 1977
2118EWA [Education Writers Association] Mott Contest, 1978
2119Log Sawing Contest, 1962 October
2120WSBee Hive Contest, 1962
2121Krazy Kite Contest, 1965 April
2122Southeastern Fair Contest, 1967
2123WSBean Bag Contest, 1967
2124Big Indian Contest, 1967
2125Firebird Contest, 1967
2126Grass Contest, 1967
2127Jayne Contest, 1962
2128Key Contest, undated
2129Maier-Berkele Calendar Winner Proofs, 1966 January
2130Scottish Rite Public Service Spots, 1968
2131Torino Contest, 1970
2132Millionaire Contest, 1972
2133-34Fibber McGee Contest, 1972
2135Punch Line Contest, 1973
2136Record Contest, 1972 September
2137Supersam Rhino, 1972
2138Skycopter Contest, 1973
2139Paper Moon, 1973
2140Rhyme Line Contest, 1973
2141Hobby, 1973
2142Get Away Contest, 1973
2143Star Eastern, 1974
2144Program Director Contest, 1973
2145FNB [First National Bank]-WCT [World Champion Tennis], 1973
2146Country Fair, 1974
2147-48What's Bugging You? Contest, 1973-1974
2149Beautiful Hair
2150Mysteree Voice Winner, undated
2151Foto, 1975
2152Burt APF [Audience Participation Feature], 1975 January
2153Foxy Lady and Heavy Dude APF [Audience Participation Feature], 1975
2154WSB/NBC Essay APF [Audience Participation Feature], 1975
2155Zachry Pick a Winner, 1975
2156WSB Radio/Richway Speak Up for America Promotion, 1975
2157Gold Rush, 1975
2158Idaho Potato APF [Audience Participation Feature], 1975 February
2159Bus Signs Displays, undated
2160Dream Control California, 1975
2161Scream - Six Flags, 1973
2162Six Flags Remote, 1976
2163John Moore's Swap Shop Promotion, 1976
2164WSB Radio Tiger APF [Audience Participation Feature], 1976
2165Winnie the Pooh APF [Audience Participation Feature], 1976
2166Farrell's Remote, 1976
2167Outreach Community, 1976
2168Radio Shack Remote, 1976
2169Circus Clown Contest, 1976
2170Shaun Cassidy Prize Package Giveaway, 1978
2171Big Star, 1978
2172World's Easiest Radio Contest, 1979
2173Dropout Contest, undated
2174Pistol Pete Contest, undated
2175New Word Contest - Fulton Federal - WW Tilson, undated
2176Coca-Cola Bottling Spring Clean-Up, 1981
2177Contests: Legal Aspects, 1969-1970
2178-82Contest, 1972-1976
2183WSB-FM Contests, 1973
2184Program Suggestion, 1974
2185-86Announcer Schedules, 1976
2187Contest Winners - Music, undated
2188Contest Rules, 1978
2189Clayton County Weekend, 1977
2190North Fulton County Weekend, 1977
2191Gwinnett County Weekend, 1977
2192Rockdale County Weekend, 1977
2193First Family, 1977
2194-95Atlanta 500, 1973-1974
2196-97Atlanta 2000 Contest, 1973
2198WSB Radio and Citizen Jewely "Good Citizen of the Year", undated
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1News Conference Award, 1963
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2199Clean City APF [Audience Participation Feature], 1976
21100-103Cracker Crumble, 1975-1976
21104-107King for a Day, 1973-1976
21108Mothers' Day Contest Lenox Square, 1966
21109Mothers' Day - Perimeter Mall, 1972
21110Mothers' Day - 6 Flags, 1974
21111Home Sweet Home, 1976
21112World's Fair Contest Winners, 1964
21113Good Will Ambassador Contest, 1965 August
21114Great Talent Search, 1967
21115Promotion - Miss 16 Contest, 1969
21116Dixie 500, 1973
21117Safety Rama, 1973 July
21118Friendliest Person Contest, 1975
21119-120Beans to Boston, 1976
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221-18Metro All-Star Football, 1967-1969, 1972, 1974-1979
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231-2Metro All Star Reporting Forms, 1978
233-5Metro All Star Breakfast, 1978, 1980
236-7Big Star Winners, 1978 May-July
238-11Honor Band, 1977-1979
2312Braves Straight A, 1976
2313-17School Spirit Award, 1974, 1976, 1979